The children’s market is not only shrinking in size, but is becoming increasingly difficult to tap into using traditional methods. Food and drink legislation governing advertising, product placement and product labelling may have lessened the appeal of operating in the kids’ market.
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Overview
Overview
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Insights and Opportunities
Market in Brief
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Consumer
Consumer
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Consumer Target Groups
Brand/Company
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Who’s Innovating?
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Data
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Appendix
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Fast Forward
Strengths and Weaknesses of the Market
Assessing the Size of the Target (Kids’) Market
Market Scope – Food Retailing
The Kids’ Perspective
Understanding the Parents’ Perspective
Parental Views on Eating Habits
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