Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Suncare market is growing…
- …but only because of self-tanners
- Compact supply structure has potential to become more fragmented
- Drug stores remain the primary source
- The consumer is becoming better educated, but usage varies dramatically by demographic
- Improvement in protection and delivery systems
- Even more niche products
- Overall decline for future sales
Market Drivers
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- Health risks associated with tanning
- Youthful appearance versus health
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- Figure 1: The impact of culture and workplace on the importance of looking young, by gender and age, January 2004
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- Figure 2: Life expectancy in the U.S., 1975-2003
- Outdoor recreation and fitness
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- Figure 3: Top 15 most popular U.S. sports, by participation, 2000-04
- Blurred lines between suncare and skincare
- Kids as target market
Market Size and Trends
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- Market Size
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- Figure 4: Sales of suncare products in FDM channels, at current and constant prices, 2001-06
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- Figure 5: Graph: Sales of suncare products in FDM channels, at current and constant prices, 2001-06
Market Segmentation
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- Suncare products by type
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- Figure 6: Sales of suncare products in FDM channels, segmented by type, 2004 and 2006
- Figure 7: Graph: Sales share of suncare products in FDM channels, segmented by type, 2006
- In-sun products
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- Figure 8: Sales of in-sun products in FDM channels, at current and constant prices, 2001-06
- Self-tanner
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- Figure 9: Sales of self-tanning products in FDM channels, at current and constant prices, 2001-06
- After-sun products
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- Figure 10: Sales of after-sun products in FDM channels, at current and constant prices, 2001-06
Supply Structure
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- Companies and brands
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- Figure 11: Manufacturer sales of suncare products in the U.S., in FDM channels, 2004 and 2006
- Brand sales of suntan lotion
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- Figure 12: Manufacturer brand sales of suntan lotion in the U.S., in FDM channels, 2004 and 2006
- Brand sales of sunless tanner
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- Figure 13: Manufacturer brand sales of sunless tanner in the U.S., in FDM channels, 2004 and 2006
- Company Profiles
- Schering-Plough
- Johnson & Johnson
- Playtex Products
- Tanning Research Laboratories, Inc.
- L’Oréal
Advertising and Promotion
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- Schering-Plough
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- Figure 14: Bain de Soleil advertisement
- Figure 15: Coppertone Continuous Spray advertisement
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- Figure 16: Coppertone Sport advertisement
- Neutrogena
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- Figure 17: Neutrogena Fresh Cooling advertisement
- Hawaiian Tropic
- Playtex (Banana Boat)
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- Figure 18: Banana Boat advertisement
Retail Distribution
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- Introduction
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- Figure 19: U.S. retail sales of suncare products, by channel, 2004 and 2006
- Drug stores
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- Figure 20: U.S. drug store sales of suncare products, at current and constant prices, 2001-06
- Supermarkets
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- Figure 21: U.S. supermarket sales of suncare products, at current and constant prices, 2001-06
- Mass merchandisers
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- Figure 22: U.S. mass merchandiser sales of suncare products, at current and constant prices, 2001-06
The Consumer
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- Introduction
- Summary
- Usage of suncare products
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- Figure 23: Usage of suncare products, January-September 2005
- Types of suncare products used
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- Figure 24: Specific types of suncare products used, January-September 2005
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- Figure 25: Specific types of suncare products used, by gender, January-September 2005
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- Figure 26: Specific types of suncare products used, by age, January-September 2005
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- Figure 27: Specific types of suncare products used, by household income, January-September 2005
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- Figure 28: Specific types of suncare products used, by race/ethnicity, January-September 2005
- Correlation with sports activity
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- Figure 29: Sports participation correlated with sunscreen use, January-September 2005
- Teen usage of suncare products
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- Figure 30: Usage of suncare products by teens, January-September 2005
- Types of suncare products used by teens
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- Figure 31: Specific types of suncare products used by teens, January-September 2005
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- Figure 32: Specific types of suncare products used by teens, by gender, January-September 2005
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- Figure 33: Specific types of suncare products used by teens, by age and gender, January-September 2005
- Attitudes towards sun tanning and sunscreen
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- Figure 34: Occasions for sun tanning, July 2006
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- Figure 35: Occasions for sun tanning, by gender, July 2006
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- Figure 36: Occasions for sun tanning, by age, July 2006
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- Figure 37: Occasions for sun tanning, by race/ethnicity July 2006
- Use of sunless tanning products and services
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- Figure 38: Usage of professional tanning methods, July 2006
- Concern over sun damage
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- Figure 39: Concern about link between sun damage and skin cancer, July 2006
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- Figure 40: Concern about link between sun damage and skin cancer, by gender, July 2006
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- Figure 41: Concern about link between sun damage and skin cancer, by age, July 2006
- Attitudes towards sunscreen or sunblock usage
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- Figure 42: Attitudes towards sunscreen or sunblock usage, July 2006
- SPF usage and awareness
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- Figure 43: Level of SPF usage, July 2006
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- Figure 44: Level of SPF usage, by gender, July 2006
- Keeping multiple products in the house
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- Figure 45: Keeping multiple SPF levels in the house, July 2006
- Delivery mechanism preferred
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- Figure 46: Preferred sunblock product form, July 2006
- Change in volume usage of suncare products
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- Figure 47: Change in amount of product used in the past year, July 2006
Future and Forecast
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- Future trends
- New formulations and delivery mechanisms
- Even more niche products, more multiple benefits
- Organic and natural products will take hold
- The future of sunless tanning
- Raising the SPF levels even further?
- Market forecast
- Suncare products
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- Figure 48: Forecast of total U.S. FDM sales of suncare products, at current and constant prices, 2006-11
- Figure 49: Former and forecast total of U.S. FDM sales of suncare products, at current prices, 2001-11
- In-sun products
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- Figure 50: Forecast of U.S. FDM sales of in-sun products, at current and constant prices, 2006-11
- Self-tanning products
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- Figure 51: Forecast of U.S. FDM sales of self-tanning products, at current and constant prices, 2006-11
- After-sun products
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- Figure 52: Forecast of U.S. FDM sales of after-sun products, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Almay: Almay Sun Protector Face
- Caudalíe: Vinosun Anti-Ageing Suncare
- Baby Blanket: Baby Blanket Faces
- Neutrogena: Pre-Sunless Scrub
- Biotherm: Biotherm Sunfitness
- Origins: Origins Natural Resources
- Anthony for Men: Anthony Logistics SPF15
- L.A. Tan Suncare: L.A. Express
- Zirh: Zirh Suncare
- Ombrelle: Ombrelle for Kids
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