Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- GMI
- Abbreviations
Premier Insight
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- Target technology
- Gifts culture
- Watching but not going
- Comfort zone
Summary of Key Report Findings
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- A buoyant business
- Download dilemma
- Rock and pop rule…
- …but classical makes a comeback
- Internet is key
- Laissez-faire concert goers
- Adspend
- Highs and lows…
- …but spend, spend, spend
- Across the social divide
- Future possibilities
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- An ageing population
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- Figure 2: Trends in the age structure of the UK population, 2001-11
- Largest increase in grey market
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- Figure 3: Forecast adult population trends, by lifestage, 2001-11
- More ABs good news for the industry
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- Figure 4: Forecast adult population trends, by socio-economic group, 2001-11
- New regulations
- Internet penetration
Music Industry Background
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- Attendance and interest
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- Figure 5: Attendance and interest in classical music concerts/recitals, 2001-05
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- Figure 6: Attendance and interest in jazz music concerts/performances, 2001-05
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- Figure 7: Attendance and interest in pop/rock music concerts, 2001-05
- Sound-carrier sales
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- Figure 8: UK non-classical trade deliveries, 2001-05
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- Figure 9: Classical trade deliveries, 2001-05
- Sales by genre
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- Figure 10: UK album sales, by genre, 2001-05
- Music media
- The music press
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- Figure 11: Total average net circulation per issue for selected music and teenage entertainment magazines, in the UK, 2005
- Radio coverage
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- Figure 12: Selected UK radio audience figures for adults aged 15+, first quarter 2006
Market Size, Segmentation and Supply
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- Figure 13: Attendance at music concerts held annually by NAA members, 2001-06
- Figure 14: Acts with greatest total attendance at NAA venues, 2001-05
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- Figure 15: Music concerts held by NAA members, by genre, 2003 and 2005
- Figure 16: Average attendance at music concerts held by NAA members, by genre, 2003 and 2005
- Top ten performers
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- Figure 17: Top ten performers, by average attendance, 2004 and 2005
- Ticket prices
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- Figure 18: Average ticket price, by musical genre, 2004 and 2005
- Pop, rock and dance festivals
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- Figure 19: Selected pop, rock and dance festivals, 2006
- Glastonbury
- O2 Wireless Festival
- The Big Chill
- Classical music
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- Figure 20: Arts Council funding for selected classical musical projects, 2003/04-2007/08
- Jazz
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- Figure 21: Arts Council funding for selected jazz music projects, 2003/04-2007/08
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Advertising and Promotion
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- Promoters
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- Figure 22: Selected promoters, by advertising spend at rate card cost, May 2005-April 2006
- Venues
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- Figure 23: Selected venues, by advertising spend at rate card cost, May 2005-April 2006
- Festivals
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- Figure 24: Selected festivals, by advertising spend at rate card cost, May 2005-April 2006
The Consumer
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- Attendance at music concerts by all adults
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- Figure 25: Attendance at music concerts, 2001-05
- Internet user attendance
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- Figure 26: Attendance at music concert/festival during the last three years, June-July 2006
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- Figure 27: Attendance at music concert/festival during the last three years, by genre, June-July 2006
- Who goes where?
- Most popular music concert/festivals
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- Figure 28: Attendance at most popular music concert/festival during the last three years, by genre, by gender, age and socio-economic group, June-July 2006
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- Figure 29: Attendance at most popular music concert/festival during the last three years, by genre, by region, household income and children in household, June-July 2006
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- Figure 30: Attendance at most popular music concert/festival during the last three years, by genre, by newspaper preference, Internet usage, TV reception, commercial TV viewing, supermarket usage and mobile phone network, June-July 2006
- Specific festivals
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- Figure 31: Specific festivals attended/would like to go to, June-July 2006
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- Figure 32: Specific festivals have been to, by most popular genre of music concerts/festivals, June-July 2006
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- Figure 33: Specific festivals would like to go to, by most popular genre of music concerts/festivals, June-July 2006
- Frequency of attendance
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- Figure 34: Frequency of attending music concerts/festivals, by most popular genres attended, June-July 2006
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- Figure 35: Frequency of attending music concerts/festivals, by next most popular genres attended, June-July 2006
- Who consumers attended with
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- Figure 36: Number of people consumers attended with, by most popular genres attended, June-July 2006
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- Figure 37: Number of people consumers attended with, by next most popular genres attended, June-July 2006
- Friends top the list
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- Figure 38: Who consumers attended with, by most popular genres attended, June-July 2006
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- Figure 39: Who consumers attended with, by next most popular genres attended, June-July 2006
- Method of purchase
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- Figure 40: Method of purchase, by most popular genres attended, June-July 2006
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- Figure 41: Method of purchase, by next most popular genres attended, June-July 2006
- Cost involved
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- Figure 42: Amount spent, by most popular genres attended, June-July 2006
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- Figure 43: Amount spent, by next most popular genres attended, June-July 2006
- Cost and frequency
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- Figure 44: Amount spent, by frequency of attendance, June-July 2006
- Items purchased once there
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- Figure 45: Items purchased, by most popular genres attended, June-July 2006
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- Figure 46: Items purchased, by next most popular genres attended, June-July 2006
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- Figure 47: Items purchased by cost/method of purchase, June-July 2006
- Who spends what by items purchased?
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- Figure 48: Items purchased, by amount spent (excl, travel etc), June-July 2006
The Consumer: Detailed Demographics
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- Attendance at music concerts (TGI data – all adults)
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- Figure 49: Attendance at music concerts, by gender, age, socio-economic group, marital and working status, 2005
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- Figure 50: Attendance at music concerts, by region, lifestage, household size and Internet users, 2005
- Frequency of attending a music concert
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- Figure 51: Frequency of attending music concerts/festivals, by gender, age and socio-economic group, June-July 2006
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- Figure 52: Frequency of attending music concerts/festivals, by region, household income and children in household, June-July 2006
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- Figure 53: Frequency of attending music concerts/festivals, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Specific festivals consumers have been to
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- Figure 54: Specific festivals have been to, by gender, age and socio-economic group, June-July 2006
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- Figure 55: Specific festivals have been to, by region, gross household income and children in household, June-July 2006
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- Figure 56: Specific festivals have been to, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Who consumers attended with?
- Number in party
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- Figure 57: Number of people consumers attended with, by gender, age and socio-economic group, June-July 2006
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- Figure 58: Number of people consumers attended with, by region, household income and children in household, June-July 2006
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- Figure 59: Number of people consumers attended with, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Who consumers went with
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- Figure 60: Who consumers attended with, by gender, age and socio-economic group, June-July 2006
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- Figure 61: Who consumers attended with, by region, household size and children in household, June-July 2006
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- Figure 62: Who consumers attended with, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Method of purchase
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- Figure 63: Method of purchase, by gender, age and socio-economic group, June-July 2006
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- Figure 64: Method of purchase, by region, gross household income and children in household, June-July 2006
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- Figure 65: Method of purchase, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Cost involved
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- Figure 66: Amount spent, by gender, age and socio-economic group, June-July 2006
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- Figure 67: Amount spent, by region, household income and children in household, June-July 2006
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- Figure 68: Amount spent, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Items purchased
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- Figure 69: Items purchased, by gender, age and socio-economic group, June-July 2006
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- Figure 70: Items purchased, by region, household income and children in household, June-July 2006
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- Figure 71: Items purchased, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
Consumer Attitudes and Targeting Opportunities
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- Motivations for going to last gig
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- Figure 72: Motivations for going to last gig, by most popular genres attended, June-July 2006
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- Figure 73: Motivations for going to last gig, by next most popular genres attended, June-July 2006
- Frequent attendance as part of a social life
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- Figure 74: Motivations for going to last gig, by frequency of attendence, June-July 2006
- A casual/laissez-faire type of attendee
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- Figure 75: Motivations for going to last gig, by amount spent, June-July 2006
- How do consumers’ motivations for going affect the items they purchase?
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- Figure 76: Motivations for going to last gig, by items purchased, June-July 2006
- Attitudes towards cost/method of purchase
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- Figure 77: Attitudes towards cost/method of purchase, by most popular genres attended, June-July 2006
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- Figure 78: Attitudes towards cost/method of purchase, by next most popular genres attended, June-July 2006
- The Internet is crucial for devoted fans
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- Figure 79: Attitudes towards cost/method of purchase, by method of purchase, June-July 2006
- Attitudes towards catering/facilities
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- Figure 80: Attitudes towards catering and facilities, by most popular genres attended, June-July 2006
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- Figure 81: Attitudes towards catering and facilities, by next most popular genres attended, June-July 2006
- Optimum targeting of music concerts and festivals
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- Figure 82: CHAID analysis of pop and rock concerts attended, June-July 2006
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- Figure 83: CHAID analysis of attitudes towards cost/method of purchase, June-July 2006
- Is there a relationship between items purchased at a concert or festival?
- Those who buy alcoholic drinks show little interest in other purchases
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- Figure 84: Correlation analysis between items purchased, June-July 2006
- Is there a relationship between motivation to visit a concert or festival and attitudes towards cost/method of purchase?
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- Figure 85: Correlation analysis between motivations for going to last gig and attitudes towards cost/method of purchase, June-July 2006
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Motivations for going
- Most popular motivations for going to last gig
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- Figure 86: Most popular motivations for going to last gig, by gender, age and socio-economic group, June-July 2006
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- Figure 87: Most popular motivations for going to last gig, by region, household income and children in household, June-July 2006
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- Figure 88: Most popular motivations for going to last gig, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Next most popular motivations for going to last gig
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- Figure 89: Next most popular motivations for going to last gig, by gender, age and socio-economic group, June-July 2006
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- Figure 90: Next most popular motivations for going to last gig, by region, household income and children in household, June-July 2006
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- Figure 91: Next most popular motivations for going to last gig, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Attitudes towards cost/method of purchase
- Most popular attitudes towards cost/method of purchase
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- Figure 92: Most popular attitudes towards cost/method of purchase, by gender, age and socio-economic group, June-July 2006
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- Figure 93: Most popular attitudes towards cost/method of purchase, by region, household income and children in household, June-July 2006
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- Figure 94: Most popular attitudes towards cost/method of purchase, by group newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Next most popular attitudes towards cost/method of purchase
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- Figure 95: Next most popular attitudes towards cost/method of purchase, by gender, age and socio-economic group, June-July 2006
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- Figure 96: Next most popular attitudes towards cost/method of purchase, by region, household income and children in household, June-July 2006
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- Figure 97: Next most popular attitudes towards cost/method of purchase, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
- Attitudes towards catering and facilities
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- Figure 98: Attitudes towards catering and facilities, by gender, age and socio-economic group, June-July 2006
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- Figure 99: Attitudes towards catering and facilities, by region, household income and children in household, June-July 2006
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- Figure 100: Attitudes towards catering and facilities, by newspaper preference, Internet usage, TV reception, supermarket usage, commercial TV viewing and mobile phone network, June-July 2006
The Future
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- Ticket technology
- Drink, eat and be merry
- Luxury experience
- Tough on touts
Forecast
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- Figure 101: Forecast for the UK live music concerts/festivals and attendance, 2006-11
- Figure 102: Chart representation of forecast for the UK live music concerts/festivals and attendance, 2001-11
- Factors used in the forecast
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