Retail Banking - US - October 2007
Retail Banking - US - October 2007

This report provides retail banking professionals with the data and analysis necessary to target individual customers across a number of demographic categories, helping you grow sales to both existing and new customers. For instance, Mintel’s proprietary survey for this report uncovered information that contradicts the “common wisdom” regarding such things as word of mouth marketing, Hispanic consumers, and how age and household income influence retail banking needs.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Trends

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

The Retail Banking Environment
Trends and Factors Driving Retail Banking
The Banking Consumer
Consumer Communication and the Banking Relationship
Consumer Loyalty and Factors Driving Loyalty
Banking with Wal-Mart
Future and Forecast