Green Living - US - September 2006
Green Living - US - September 2006

Estimated at over $200 billion in 2006, the green marketplace is growing. As examples, sales of natural and organic retailer Whole Foods Market continue to rise; the documentary on global warming, An Inconvenient Truth, met with unexpected popularity; and pioneering jeans maker Levi Straus introduced a new line of organic jeans—all indicating a move towards green living that is picking up steam. In fact Newsweek’s July 17, 2006 ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Briefs
Appendix: Additional Consumer Research

Other

Introduction and Abbreviations
Market Perspective
Market Trends
Future and Forecast