Cider - UK - November 2008
Cider - UK - November 2008

The last cider report charted the new over-ice phenomenon and its impact on the newly booming cider market. But two years ago, there were some worries about how far consumers had really taken cider to their hearts and whether there would be sufficient innovation to fuel continued growth in the market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix: Segment Performance
Appendix – The Consumer: Frequency/Usage
Appendix – The Consumer: Cider Perception
Appendix – The Consumer: Target Markets

Other

The Consumer – Frequency/Usage
The Consumer – Cider Perception
The Consumer – Target Markets