Since Mintel last reported on the home baking market in August 2006, sales value has increased by 10% to reach an anticipated £491 million in 2008. This growth has essentially been driven by the trends towards indulgence, health, premiumisation and convenience, although the emotional fulfilment derived from cooking with and for others also has an important role to play.
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Overview
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Appendix
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix: Competitive Context
Appendix – The Consumer: Baking Items Bought
Appendix: Attitudes and Motivations
Appendix: Baking Groups
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Brand Communication and Promotions
The Consumer: Baking Items Bought
The Consumer: Attitudes and Motivations
The Consumer: Baking Groups
19th November 2009
More than half of kids like to be involved in meal preparation, opening up possibilities not only in the food industry, but in technology as well. 
25th November 2008
Retailer Asda is adding impetus to the convenient "shakeable" baking mix segment with the UK launch of a new Shake to Bake fairy cake mix.
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