Cakes and Cake Bars - UK - June 2008
Cakes and Cake Bars - UK - June 2008

Over the last two years, the market has seen strong growth, propelled by consumers’ busy lifestyles and demand for indulgence. The industry has addressed consumer concerns on health with the widespread removal of artificial flavours, preservatives and colours, as well as HVOs from their products.Long-standing favourites such as Mr Kipling and Cadbury’s now compete with a host of retailer own-label products, whilst celebration cakes must innovate to prevent ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Channels to Market

Consumer

Consumer

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The Consumer – Attitudes
The Consumer – Further Analysis

Brand/Company

Brand/Company

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Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix: The Consumer – Trends in Consumption
Appendix: The Consumer – Eating Occasions
Appendix: The Consumer- Attitudes
Appendix: The Consumer – Further Analysis

Other

The Consumer – Trends in Consumption
The Consumer – Eating Occasions