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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Over the last two years, the market has seen strong growth, propelled by consumers’ busy lifestyles and demand for indulgence. The industry has addressed consumer concerns on health with the widespread removal of artificial flavours, preservatives and colours, as well as HVOs from their products.Long-standing favourites such as Mr Kipling and Cadbury’s now compete with a host of retailer own-label products, whilst celebration cakes must innovate to prevent ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Attitudes
The Consumer – Further Analysis
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix: The Consumer – Trends in Consumption
Appendix: The Consumer – Eating Occasions
Appendix: The Consumer- Attitudes
Appendix: The Consumer – Further Analysis
Other
The Consumer – Trends in Consumption
The Consumer – Eating Occasions
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