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The ready meals market has stalled following a period of strong and sustained growth. The category has been hit by a barrage of criticism over the fat, salt and additive content of ready meals. Consumers have been showing growing interest in scratch cooking and the provenance of ingredients and the ready meals category has inevitably suffered.
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OverviewOverview
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Appendix: Brand Communication and Promotion
Appendix: Use and Purchasing Behaviour
Appendix: Attitudes Towards Ready Meals
Appendix: Consumer Targeting Opportunities
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Use and Purchasing Behaviour
Consumer Attitudes Towards Ready Meals/Cooking
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