The breakfast cereal market is worth an estimated £1.28 billion and, considering its high household penetration, has shown strong growth over the last five years, increasing in size by 17%. The cereal market has been on the front foot of the health revolution making the most of its natural goodness and the importance of breakfast, as well as actively limiting added salt and sugar.
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Market Sizes
Appendix – Brand Communication and Promotion
Appendix – Consumer 1 – Detailed Demographics
Appendix – Youth TGI
Appendix – Meal Occasions
Appendix – Factors Looked for When Choosing a Cereal
Other
Product Positioning
Consumer 1 – Who – Usage and Frequency?
Consumer 2 – Usage Occasions
Consumer 3 – Attitudes and Motivations
|
Health as the key driver
