At a projected $150 billion in 2007, the mobile phone service industry is one of the largest sectors in the U.S. economy, characterized by intense competition and ever-changing consumer preferences. Service providers are at a pivotal strategic juncture, striving to differentiate brands in the face of commoditization and slowing subscriber growth.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Supply Structure
Cell Phone Ownership and Types of Service Plans
Cell Phone Features Used
Reasons a Mobile Service is Chosen
Attitudes Towards Mobile Service
Reasons Not to Have a Mobile Service Plan
Penetration, Spend, Selection and Attitudes by Race/Ethnicity
Future and Forecast
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Consumer segments generating the most new subscribers 
