CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Asian Americans are the most affluent and educated of all ethnic groups, and as such, should be of special interest to marketers. According to the Selig Center for Economic Growth, Asian Americans had $253 billion in spending power in 2001, and this number will reach $528 billion by 2009.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Attitudes
Other
Demographics
Socio-Cultural Issues
Aggregate Spending of Asian Americans
Attitudes towards Shopping and Dining Out
Attitudes towards Television and Leisure
Attitudes towards Technology
Attitudes towards Green Products and Cause Related Marketing
Future and Forecast
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