Vitamins and Minerals - US - September 2007
Vitamins and Minerals - US - September 2007

In the vitamins and minerals market, purchase decisions are driven largely by healthful living trends. However, as discussed in this report, consumers have a wide array of reasons for taking (or not taking) vitamins and minerals. Understanding trends and consumer behavior will be critical in gaining share in the vitamins and minerals market.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: Simmons Cohorts

Other

Supply Structure
The Consumer—Vitamin/Mineral Usage
The Consumer—Frequency of Use and Other Consumer Choices
The Consumer—Attitudes and Reasons for Taking Vitamins/Minerals
Future and Forecast
Market Forecast