Fish and Seafood - US - January 2008
Fish and Seafood - US - January 2008

The US market for fish and seafood is constantly volatile, dependant on everything from fish-catching rates to the cost of transportation. Despite these challenges, the frozen fish and seafood segment has successfully capitalized on consumer trends by marketing more upscale products and focusing on convenience. Marketers of shelf-stable products, too, have redefined themselves through product development and innovation, luring in more customers as a result.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Supply Structure
The Consumer: Household Consumption of Fish and Seafood
The Consumer: Consumption Behaviors
Future and Forecast