Table of Contents
Introduction and Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Two reasons to diet: weight and health management
- The extent to which consumers are dieting
- Types of diets
- The diet industry
- Personal weight assessments
- Familiarity and experience with diet plans
-
- Figure 1: Experience with specific diets, by right weight and overweight respondents, April-May 2006
- Respondents’ interest in eating plans and diets
-
- Figure 2: Percentages who are somewhat or very interested in specific eating plans/diet trends, April-May 2006
- Focus on consumers who diet
- The obesity crisis is an ongoing challenge
- The Surgeon General prescribes sense and moderation
Market Factors
-
- Why consumers should diet: obesity/overweight
-
- Figure 3: Percentage of population who are overweight or obese, by age, 1960-2004
- Why consumers should diet: health conditions
-
- Figure 4: Prevalence of medical conditions by Body Mass Index (BMI) for Men and Women, 1988-1994
- To what extent are consumers dieting?
-
- Figure 5: Commitment to limiting kind and/or amount of food eaten, April-May 2006
-
- Figure 6: Eating patterns and self-assessed weight situation, April-May 2006
- Types of diets used
-
- Figure 7: Experience with diet plans, April-May 2006
-
- Figure 8: eClip: Baby Boomer describes negative feelings toward low-carb dieting, 2005
-
- Figure 9: Use of non-prescription products or methods for weight maintenance/loss, January-September 2005
-
- Figure 10: eClip: Baby Boomer describes her “made up” diet, 2005
- The diet industry
- Is there a “cure” for obesity? Advances in medical research
- Diet trends and dining out
-
- Figure 11: Menu claims referencing diet plans, 2005-06
Personal Assessments of Weight and Eating Patterns
-
- Summary
- How respondents assess their weight
-
- Figure 12: How respondents assess their weight, April-May 2006
-
- Figure 13: How respondents assess their weight, by gender, April-May 2006
-
- Figure 14: How respondents assess their weight, by age, April-May 2006
-
- Figure 15: Overweight (BMI >/= 25), by age and gender, 1999-2000
- Figure 16: How respondents assess their weight, by race/Hispanic origin, April-May 2006
- Eating patterns
-
- Figure 17: Eating patterns, April-May 2006
-
- Figure 18: Eating patterns, by gender, April-May 2006
-
- Figure 19: Eating patterns, by age, April-May 2006
-
- Figure 20: Eating patterns, by household income, April-May 2006
Familiarity and Experience with Diet Plans
-
- Summary
- Familiarity/experience with a range of diets
-
- Figure 21: Familiarity and experience with diet plans, April-May 2006
-
- Figure 22: Familiarity/experience with various diets cross-tabulated with how respondents assess their weight, April-May 2006
- Low-fat diets
-
- Figure 23: Familiarity/experience with low-fat diets, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 24: How respondents assess their weight and familiarity/experience with low-fat diets, April-May 2006
- Atkins Diet
-
- Figure 25: Familiarity/experience with the Atkins Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 26: How respondents assess their weight and familiarity/experience with the Atkins Diet, April-May 2006
- Calorie-counting
-
- Figure 27: Familiarity/experience with calorie-counting diets, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 28: How respondents assess their weight and familiarity/experience with calorie-counting, April-May 2006
- Heart-healthy diet
-
- Figure 29: Familiarity/experience with heart-healthy diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 30: How respondents assess their weight and familiarity/experience with heart-healthy diets, April-May 2006
- South Beach Diet
-
- Figure 31: Familiarity/experience with the South Beach Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 32: How respondents assess their weight and familiarity/experience with the South Beach Diet, April-May 2006
- Diets based on one food
-
- Figure 33: Familiarity/experience with diets based on one food, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 34: How respondents assess their weight and familiarity/experience with diets based on one food, April-May 2006
- Detox diets
-
- Figure 35: Familiarity/experience with detox diets, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 36: How respondents assess their weight and familiarity/experience with detox diets, April-May 2006
- The Mediterranean Diet
-
- Figure 37: Familiarity/experience with the Mediterranean Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 38: How respondents assess their weight and familiarity/experience with the Mediterranean diet, April-May 2006
- The Zone Diet
-
- Figure 39: Familiarity/experience with the Zone Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 40: How respondents assess their weight and familiarity/experience with the Zone diet, April-May 2006
- Sugar Busters Diet
-
- Figure 41: Familiarity/experience with the Sugar Busters Diet, by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 42: How respondents assess their weight and familiarity/experience with the Sugar Busters Diet, April-May 2006
- The Sonoma Diet
-
- Figure 43: Familiarity/experience with the Sonoma Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 44: How respondents assess their weight and familiarity/experience with the Sonoma diet, April-May 2006
- The Abs Diet
-
- Figure 45: Familiarity/experience with the Abs Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 46: How respondents assess their weight and familiarity/experience with the Abs Diet, April-May 2006
- The 3-Hour Diet
-
- Figure 47: Familiarity/experience with the 3-Hour Diet, indexed by demographic characteristics, April-May 2006
- Familiarity and experience with diet plan by respondents’ weight assessment
-
- Figure 48: How respondents assess their weight and familiarity/experience with the 3-Hour diet, April-May 2006
Interest in Eating Plans and Diet Trends
-
- Summary
- Diet trends
-
- Figure 49: Interest in eating plans/diet trends, April-May 2006
-
- Figure 50: Mean nterest in eating plans/diet trends, by gender, April-May 2006
-
- Figure 51: Mean interest in eating plans/diet trends, by age, April-May 2006
-
- Figure 52: Mean interest in eating plans/diet trends, by household income, April-May 2006
- Satisfying the craving for sweets
-
- Figure 53: Interest in eating plans/diet trends, April-May 2006
A Closer Look at Dieters
-
- Summary
-
- Figure 54: Reasons for limiting kind and amount of food eaten, April-May 2006
- Figure 55: Reasons for limiting kind and amount of food eaten, by gender, April-May 2006
-
- Figure 56: Reasons for limiting kind and amount of food eaten, by age, April-May 2006
-
- Figure 57: Reasons for limiting kind and amount of food eaten, by household income, April-May 2006
- Types of diet/eating plans followed by those who watch what they eat
-
- Figure 58: Eating plans, April-May 2006
-
- Figure 59: Eating plans, by gender, April-May 2006
-
- Figure 60: Eating plans, by household income, April-May 2006
- Attitudes and opinions concerning diet plans
-
- Figure 61: Opinions concerning diet plans, April-May 2006
-
- Figure 62: Opinions concerning diet plans, by age, April-May 2006
Future Trends
-
- Obesity is a costly pandemic
- Sense and moderation
Appendix: New Products in the Diet Arena
-
- H.J. Heinz: Weight Watchers Bistro Selection
- Kirin Well-Foods: Lieta Season Summer Box
- Herbal Supply: Herbal Supply Q-Slim Tablets
- PBM Products: Gluco Burst Diabetic Drink
- Nutrition & Sante: Gerlinea Meal Replacement Drink
- VitaLab: B-Slim Silueta Weight Control Tablets
Appendix: Detailed Tables
-
- Familiarity/experience with specific diet plans
-
- Figure 63: Familiarity/experience with low-fat diets, by demographic characteristics, April-May 2006
- Figure 64: Familiarity/experience with the Atkins Diet, by demographic characteristics, April-May 2006
-
- Figure 65: Familiarity/experience with calorie counting diets, by demographic characteristics, April-May 2006
-
- Figure 66: Familiarity/experience with heart-healthy diet, by demographic characteristics, April-May 2006
-
- Figure 67: Familiarity/experience with the South Beach Diet, by demographic characteristics, April-May 2006
-
- Figure 68: Familiarity/experience with diets based on one food, by demographic characteristics, April-May 2006
-
- Figure 69: Familiarity/experience with detox diets, by demographic characteristics, April-May 2006
-
- Figure 70: Familiarity/experience with the Mediterranean Diet, by demographic characteristics, April-May 2006
-
- Figure 71: Familiarity/experience with the Zone Diet, by demographic characteristics, April-May 2006
-
- Figure 72: Familiarity/experience with the Sugar Busters Diet, by demographic characteristics, April-May 2006
-
- Figure 73: Familiarity/experience with the Sonoma Diet, by demographic characteristics, April-May 2006
-
- Figure 74: Familiarity/experience with the Abs Diet, by demographic characteristics, April-May 2006
-
- Figure 75: Familiarity/experience with the 3 Hour Diet, by demographic characteristics, April-May 2006
Back to top