Table of Contents
Introduction and Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Shrinking retail sales
- Issues of weight and diabetes have taken their toll on the category
- Many sweet splurges are not “made from scratch”
- A changing supply structure
- Private label strong in sugar and sweeteners
- Nine in ten households use sugar
- More “natural” sweeteners appeal to more than a third
- Demographic shifts to influence sales of sugar
- Enriched sugar and sweeteners
- Market expected to be flat, in current terms, for next five years
Market Drivers
-
- Obesity, diabetes and sweetener consumption trends
-
- Figure 1: Percentage of population who are overweight or obese, by age, 1960-2002
- Non-sugar sweeteners are in demand but not perfect
- The aging of the population
-
- Figure 2: U.S. population profile, 2000-10
- Changes to the home baking scene
-
- Figure 3: Sales of in-store bakery items, by product, 2003 and 2005
Market Size and Trends
-
- Market size
-
- Figure 4: FDM and natural store sales of sugar and sweeteners, at current and constant prices, 2000-05
- Market trends
-
- Figure 5: Number of new product releases in the sugar and sweeteners category, 2000-05
Market Segmentation
-
- Introduction
-
- Figure 6: FDM and natural store sales of sugar and sweeteners, by product type, 2003 and 2005
- Granulated sugar
-
- Figure 7: FDM and natural store sales of granulated sugar, at current and constant prices, 2000-05
- Syrup and molasses
-
- Figure 8: FDM and natural store sales of syrup and molasses, at current and constant prices, 2000-05
- Sugar substitutes
-
- Figure 9: FDM sales of sugar substitutes, at current and constant prices, 2000-05
- Honey
-
- Figure 10: FDM and natural store sales of honey, at current and constant prices, 2000-05
- Brown, powdered and flavored sugars
-
- Figure 11: FDM and natural store sales of brown, powdered and flavored sugars, at current and constant prices, 2000-05
Supply Structure
-
- The world sugar situation and its U.S. impact
- The price of sugar
- Fair trade issues
- Foreign trade
-
- Figure 12: U.S. exports of sugars, molasses and honey (FAS), 2000-05
-
- Figure 13: U.S. imports of sugars, molasses and honey (customs values), 2000-05
- Company and brand sales
- Introduction
- Manufacturer sales overview
-
- Figure 14: Manufacturer FDM sales of sugar and sweeteners in the U.S., 2003 and 2005
- White granulated sugar
-
- Figure 15: Manufacturer brand FDM sales of white granulated sugar in the U.S., 2003 and 2005
- Syrup and molasses
-
- Figure 16: Manufacturer brand FDM sales of syrup and molasses in the U.S., 2003 and 2005
- Sugar substitutes
-
- Figure 17: Manufacturer brand FDM sales of sugar substitutes in the U.S., 2003 and 2005
- Honey
-
- Figure 18: Manufacturer brand FDM sales of honey in the U.S., 2003 and 2005
- Brown, powdered and flavored sugars
-
- Figure 19: Manufacturer brand FDM sales of brown, powdered and flavored sugars in the U.S., 2003 and 2005
- Major manufacturer profiles
- McNeil Nutritionals LLC
- Merisant Worldwide, Inc.
- Cumberland Packing Corp
- American Sugar Refining, Inc. (subsidiary of American Sugar Holdings, Yonkers, NY)
- Imperial Sugar Co
- Quaker Oats Company
- Pinnacle Foods Group
Advertising and Promotion
-
- The Sugar Association promotes the segment
-
- Figure 20: Television ad for sugar, 2005
- Splenda ads announce a “whole new world”
-
- Figure 21: Television ad for Splenda, Introduction to “Splendaville,” 2006
- Figure 22: Television ad for Splenda, Cherry Pie, 2006
- Sweet ‘n Low uses the pink association
-
- Figure 23: Television ad for Sweet ‘n Low, Think Pink, 2005
Retail Distribution
-
-
- Figure 24: FDM and natural store sales of sugar and sweeteners, by channel, 2003 and 2005*
-
The Consumer
-
- Introduction
- Summary
- Household usage of granulated sugar
-
- Figure 25: Household use of granulated sugar, January-September 2005
-
- Figure 26: Average pounds of granulated sugar used in past month, by race/ethnicity, January-September 2005
-
- Figure 27: Brands of granulated sugar used, January-September 2005
-
- Figure 28: Brands of granulated sugar used, by region, January-September 2005
-
- Figure 29: Brands of granulated sugar used, by race/ethnicity, January-September 2005
- Household use of sugar substitutes
-
- Figure 30: Household usage of sugar substitutes, January-September 2005
-
- Figure 31: Household usage of sugar substitutes, by race/ethnicity, January-September 2005
-
- Figure 32: Household usage of sugar substitutes, by region, January-September 2005
-
- Figure 33: Brands of sugar substitutes used, January-September 2005
-
- Figure 34: Brands of sugar substitutes used, by race/ethnicity, January-September 2005
-
- Figure 35: Brands of sugar substitutes used, by household income, January-September 2005
- Home usage occasions for sugar and sweeteners
- Sweetener usage in home baking
-
- Figure 36: Bake at home using sweeteners, April-May 2006
-
- Figure 37: Types of sweeteners used in home-baked foods, April-May 2006
-
- Figure 38: Types of sweeteners used in home-baked foods, by age, April-May 2006
-
- Figure 39: Types of sweeteners used in home-baked foods, by race/ethnicity, April-May 2006
-
- Figure 40: Types of sweeteners used in home-baked foods, by number of people in household, April-May 2006
- Sweetener usage outside of home baking
-
- Figure 41: Usage of sugar or sugar substitutes in food and drinks not including baking, April-May 2006
-
- Figure 42: How frequently use sugar/artificial sweeteners, September 2002 and April 2006
-
- Figure 43: How frequently use sugar/artificial sweeteners, by age, April 2006
-
- Figure 44: Type of sweeteners used for specific food and drink items, April-May 2006
-
- Figure 45: Use of sugar substitutes to sweeten specific food and drink items, by age, April 2006
- Attitudes toward sweeteners
-
- Figure 46: Attitudes toward sweeteners, April-May 2006
- Perceived safety of sugar substitutes
-
- Figure 47: Opinions regarding the safety of sugar substitutes, by gender, April-May 2006
-
- Figure 48: Opinions regarding the safety of sugar substitutes, by age, April-May 2006
Future and Forecast
-
- Future trends
- U.S. Hurricanes’ devastation increases likelihood of more sugar imports
- Age and sweetener consumption
-
- Figure 49: U.S., population by age, 2006-11
- Continued expansion of sugar substitutes
- Alternative uses for sugar means higher sugar prices and more sugar substitute demand
- Enriched sugar and sweeteners
- Market forecast
- Sugar and sweeteners
-
- Figure 50: Forecast of total U.S. FDM and natural store sales of sugar and sweeteners, at current and constant prices, 2005-10
- Granulated sugar
-
- Figure 51: Forecast of U.S. FDM and natural store sales of granulated sugar, at current and constant prices, 2005-10
- Syrup and molasses
-
- Figure 52: Forecast of U.S. FDM and natural store sales of syrup and molasses, at current and constant prices, 2005-10
- Sugar substitutes
-
- Figure 53: Forecast of U.S. FDM sales of sugar substitutes, at current and constant prices, 2005-10
- Honey
-
- Figure 54: Forecast of U.S. FDM and natural store sales of honey, at current and constant prices, 2005-10
- Brown, powdered, and flavored sugars
-
- Figure 55: Forecast of U.S. FDM and natural store sales of brown, powdered, and flavored sugars, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
-
- Piloncillo Brown Sugar Cone
- McNeil Consumer Products: Splenda Box of 400-Count Packs
- Domino Foods: Domino Pure D’Lite Sweetener Blend
- Simply Lite: Sweet’N Low Box of 50-Count Packs
- Wholesome Sweeteners: Wholesome Sweeteners
- The Sweet Life: Perfect Sweet
- Save-A-Lot Foods: Glasier Sugar Substitute
- Alberto-Culver: Sugar Twin
- Hy-Vee Manufacturing: HyVee Dark Brown Cane Sugar
- Starbucks Coffee: Orange-Flavored Honey Sticks
- Spice Island: Cinnamon Sugar Adjustable Grinder
- Living Fuel: Living Fuel Rx TheraSweet
- Stash Tea: Stash Agave Nectar Sticks
Back to top