Table of Contents
Introduction and Abbreviations
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- Definition
- Abbreviations
Premier Insight
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- Diversification
- Supply & demand
- Jumping on the healthy eating bandwagon
- Segmented consumer behaviour
A Summary of Key Report Findings
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- Ethnic food tops the popularity stakes
- Growth is present but, on the whole, the sector lacks dynamism
- Chinese and Indian is staple, but consumers are increasingly sophisticated
- Indian sector sees most activity in terms of menu development
- Branding?
- Bottom-end challenge from ready meals
- A polarised consumer base – how do operators modernise without losing loyalty
- It’s a young man’s game
- An optimistic future?
Market Factors
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- PDI and Consumer expenditure
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- An ageing population may add to the pressure on the ethnic market
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- Figure 2: Changes in the structure of the UK population, by age, 2001-11
- Socio-economic structure equals a positive outlet for the ethnic eating out market
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- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- More women in employment
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- Figure 4: Women in employment, 2001-11
- Ethnic minority communities
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- Figure 5: The UK population, by ethnic group, April 2001
- Immigration laws
- Ethnic foods becoming the norm
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- Figure 6: Types of food regularly eaten and occasionally eaten, February 2005
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- Figure 7: Agreement with selected lifestyle statements, 1996-2005
- Are ready meals a threat?
- Healthy not as important as fresh/good quality produce
- Eating habits
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- Figure 8: Attitudes towards food, eating and snacking, by the most popular outlets for an evening meal, August 2005
- Figure 9: Types of restaurants visited in the last three months in the day, 1996-2005
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- Figure 10: Types of restaurants visited in the last three months in the evening, 1996-2005
Market Size and Trends
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- Figure 11: The eating out market, 2001-06
- Figure 12: The UK eating out market, by selected sectors, 2001-06
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- Figure 13: The UK ethnic market, by sector, 2001-06
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Market Segmentation
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- Chinese
- Indian
- Thai
- Japanese
- Mexican/Tex Mex
- Other ethnic foods
The Supply Structure
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- Chinese
- Noble House Leisure Ltd
- Royal China Group
- Aroma
- Indian
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- Figure 14: Number of Indian restaurants in the UK, 2000-06
- Shere Khan Group
- Harlequin Leisure Group
- Aagrah Restaurant Group
- Masala World
- Clapham House Group – Bombay Bicycle Club
- Other Ethnic Cuisine
- YO! Sushi Limited
- Wagamama
- Thai Square restaurants
- Hakkasan Limited
- Chiquito’s – The Restaurant Group
The Consumer
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- Figure 15: Ethnic restaurants/takeaways visited, April 2006
- Demographic analysis of most popular ethnic restaurants
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- Figure 16: Most popular ethnic restaurants/takeaways visited, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 17: Most popular ethnic restaurants/takeaways visited, by detailed lifestage groups, April 2006
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- Figure 18: Most popular ethnic restaurants/takeaways visited, by region, area and ACORN categories, April 2006
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- Figure 19: Most popular ethnic restaurants/takeaways visited, by media, Internet and supermarket usage and commercial TV viewing, April 2006
- Next most popular ethnic restaurants examined by demographic sub-group
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- Figure 20: Next most popular ethnic restaurants/takeaways visited, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 21: Next most popular ethnic restaurants/takeaways visited, by detailed lifestage groups, April 2006
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- Figure 22: Next most popular ethnic restaurants/takeaways visited, by region, area and ACORN categories, April 2006
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- Figure 23: Next most popular ethnic restaurants/takeaways visited, by media, Internet and supermarket usage and commercial TV viewing, April 2006
- Is there a correlation between cuisines?
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- Figure 24: Ethnic restaurants/outlets visited, by most popular ethnic restaurants, April 2006
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- Figure 25: Ethnic restaurants/outlets visited, by next most popular ethnic restaurants, April 2006
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Consumer Attitudes and Targeting Opportunities
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- Attitudes towards ethnic restaurants and takeaways
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- Figure 26: Attitudes towards ethnic restaurants/outlets, April 2006
- Matching attitudes to cuisine types
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- Figure 27: Attitudes towards ethnic restaurants/outlets, by most popular ethnic restaurants visited, April 2006
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- Figure 28: Attitudes towards ethnic restaurants/outlets, by next most popular ethnic restaurants visited, April 2006
- What consumers would like to see in the future
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- Figure 29: Menu options, April 2006
- Desired menu options by cuisine type
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- Figure 30: Desired menu options, by most popular ethnic restaurants/outlets visited, April 2006
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- Figure 31: Desired menu options, by next most popular ethnic restaurants/outlets visited, April 2006
- Desired menu options by attitudes towards ethnic restaurants
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- Figure 32: Desired menu options, by most popular attitudes towards ethnic restaurants/outlets, April 2006
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- Figure 33: Desired menu options, by next most popular attitudes towards ethnic restaurants/outlets, April 2006
- Is there a correlation between desired menu options?
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- Figure 34: Desired menu options, by most popular desired menu options, April 2006
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- Figure 35: Desired menu options, by next most popular desired menu options, April 2006
- Number of ethnic restaurants/takeaways visited
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- Figure 36: Repertoire of ethnic restaurants/takeaways visited, April 2006
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- Figure 37: Repertoire of ethnic restaurants/takeaways visited, by attitudes towards ethnic restaurants/outlets, April 2006
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- Figure 38: Repertoire of ethnic restaurants/takeaways visited, by desired menu options, April 2006
- Repertoire of desired menu options
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- Figure 39: Repertoire of desired menu options, April 2006
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- Figure 40: Repertoire of desired menu options, by ethnic restaurants/takeaways visited, April 2006
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- Figure 41: Repertoire of desired menu options, by attitudes towards ethnic restaurants/outlets, April 2006
- Ethnic restaurant target groups
- Daredevil Diners (34% of respondents or 16.93 million adults)
- Tedious Tasters (26% of respondents or 12.95 million adults)
- Accessible Adapters (10% of respondents or 4.98 million adults)
- Habitual Hesitators (10% of respondents or 4.98 million adults)
- Unconcerned (21% of respondents or 10.46 million adults)
- Which cuisine types do the target groups favour?
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- Figure 42: Ethnic restaurant target groups, by ethnic restaurants/takeaways visited, April 2006
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- Figure 43: Ethnic restaurant target groups, by desired menu options, April 2006
- Optimum targeting of ethnic restaurants
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- Figure 44: Optimum targeting of ethnic restaurants/takeaways, April 2006
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- Figure 45: Optimum targeting of key attitudes towards ethnic restaurants/outlets, April 2006
Consumer Attitudes and Targeting Opportunities - Detailed Demographics
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- Most popular attitudes towards ethnic restaurants/outlets
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- Figure 46: Most popular attitudes towards ethnic restaurants/takeaways, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 47: Most popular attitudes towards ethnic restaurants/takeaways, by detailed lifestage groups, April 2006
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- Figure 48: Most popular attitudes towards ethnic restaurants/takeaways, by region, area and ACORN categories, April 2006
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- Figure 49: Most popular attitudes towards ethnic restaurants/takeaways, by media, Internet and supermarket usage and commercial TV viewing, April 2006
- Next most popular attitudes towards ethnic restaurants examined by demographic sub-group
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- Figure 50: Next most popular attitudes towards ethnic restaurants/takeaways, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 51: Next most popular attitudes towards ethnic restaurants/takeaways, by detailed lifestage groups, April 2006
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- Figure 52: Next most popular attitudes towards ethnic restaurants/takeaways, by region, area and ACORN categories, April 2006
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- Figure 53: Next most popular attitudes towards ethnic restaurants/takeaways, by media, Internet and supermarket usage and commercial TV viewing, April 2006
- Most popular desired menu options for the future
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- Figure 54: Most popular desired menu options, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 55: Most popular desired menu options, by detailed lifestage groups, April 2006
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- Figure 56: Most popular desired menu options, by region, area and ACORN categories, April 2006
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- Figure 57: Most popular desired menu options, by media, Internet and supermarket usage and commercial TV viewing, April 2006
- Next most popular desired menu options for the future
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- Figure 58: Next most popular desired menu options, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 59: Next most popular desired menu options, by detailed lifestage groups, April 2006
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- Figure 60: Next most popular desired menu options, by region, area and ACORN categories, April 2006
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- Figure 61: Next most popular desired menu options, by media, Internet and supermarket usage and commercial TV viewing, April 2006
- Ethnic restaurant target groups
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- Figure 62: Ethnic restaurant target groups, by gender, age, socio-economic group, marital and working status, April 2006
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- Figure 63: Ethnic restaurant target groups, by detailed lifestage groups, April 2006
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- Figure 64: Ethnic restaurant target groups, by region and ACORN categories, April 2006
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- Figure 65: Ethnic restaurant target groups, by media, Internet and supermarket usage and commercial TV viewing, April 2006
The Future
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- Demographics do not favour ethnic development
- Choice will continue to increase
- Indian and Chinese will see further erosion
- The opportunities are there
- Loyalty challenge
- Healthy eating on the menu
- Immigration law a factor
- Metropolitan areas will see most development
- Ethnic population reflected in restaurant presence
- Third and fourth generations have different ideals
- Ethnic street food may be set for growth
Forecast
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- Figure 66: Forecast of ethnic takeaways and restaurants in comparison to total eating out market, at current prices, 2006-11
- Figure 67: Forecast of ethnic takeaways and restaurants in comparison to total eating out market, at constant prices 2006-11
- Figure 68: Ethnic takeaways & restaurants as a percentage of the total eating out market, 2006-11
- Factors used in the forecast
- Restaurants:
- Takeaways:
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