The market for sugar and artificial sweeteners in the UK is in long-term decline in volume terms, due to the growth in consumers avoiding sugar – the mainstay sector in this market. However, tonnage is declining significantly as a result of the greater concern among consumers about their eating habits as well as a decline in the consumption of hot drinks and cold breakfast cereals. In the artificial sweeteners sector, volume ...
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Fast Forward
The Consumer – Sugar: Usage and Frequency
Consumer 2 – Artificial Sweeteners: Who – Usage and Frequency?
Consumer 3 – Attitudes towards the Market
17th September 2008
Melissa's shows how to make difficult ingredients more attractive to consumers. 
10th September 2008
There is a potent new sweetener in the marketplace. It is natural and calorie-free. It is made from the leaves of Stevia rebaudiana Bertoni, a plant grown in South and Central America.
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