This report tests the hypothesis that convenience is the key to future growth in sports participation. By convenience, we mean ease of access – this can be physical or geographical access, financial access or social or organisational access.

To do this, the report looks at current patterns of participation, identifies barriers to future expansion and assesses how individual sports are setting out to overcome such hurdles and maximise their appeal to existing and potential players alike. It examines how convenient sporting facilities are for the majority of the population, how affordable they are, and explores consumers’ behaviour and attitudes towards the sport they play.