There are two main issues that shape the focus of this report: a potential increase in customer churn and maximising per customer profitability. While the current account market has not traditionally experienced high levels of customer churn, the fact remains that best buy tables and aggregator sites now make it very easy for consumers to compare products. Given the high base rate environment, Mintel predicts that more consumers may be ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Broader Market Environment
Internal Market Environment
Competitive Context
Strengths and Weaknesses
Trade Perspective
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Product Penetration
The Consumer – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Other
Consumer Financial Activity
The Consumer – Switching Behaviour
The Consumer – Channel Preference
4th April 2008
Along with the start of the new tax year, a new banking code has come into effect that should provide an early warning system for customers with potential debt problems 
27th February 2008
Tyneside’s less-known building society benefits from Northern Rock fallout – is it telling us something about local brands?
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