Deposit and Savings Accounts - UK - January 2007
Deposit and Savings Accounts - UK - January 2007

Over half of consumers held a deposit or savings account in October 2006. However, in spite of savings accounts already being popular among consumers, banks and building societies continue to grow the total number of account using innovative marketing techniques. For example, in the last 12 months banks have advertised interest rates of 10% or more on savings accounts in order to steal custom away from other savings account providers.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Broader Market Environment
Internal Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Trade Perspective
Market Size and Forecast
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Favoured Account Providers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion

Other

Consumer Financial Activity
Consumer – Savings Account Penetration
The Consumer – General Attitudes towards Saving and Management of Accounts