Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- Abbreviations
Premier Insight
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- Targeting new and existing users
- Introducing modern CRM methods
- Good for the environment as well as people
Summary of Key Report Findings
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- Rising energy costs and property renewal are troubling factors
- Positive economic and demographic trends have driven consumer usage
- Steady growth in admissions and strong revenue growth
- Sports-based revenue dominates…
- …although ancillary revenue grows at a faster rate
- Majority of centres still not run under contract
- DC Leisure and Leisure Connection lead contractors sector
- Greenwich Leisure dominant in trusts sector
- Local marketing predominates due to fragmented nature of market
- Consumers exercise for wide variety of reasons
- One in five visit a public leisure centre regularly
- Same issues will continue to be ‘top of mind’ for operators in future
Market Factors
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- Rising energy costs
- An ageing stock of buildings
- Improved provision
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- Figure 1: Leisure centre provision and population growth, 2001-06
- The National Lottery
- Public Private Partnerships
- The Private Finance Initiative
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- Figure 2: Public leisure centre PFI schemes in the UK, April 2006
- Economic factors
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- Figure 3: Trends in personal disposable income and consumer expenditure, 2001-11
- Demographic factors
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- Figure 4: Trends in the age structure of the UK population, by gender, 2001-11
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- Figure 5: Forecast adult population trends, by socio-economic group, 2001-11
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- Figure 6: Forecast adult population trends, by lifestage, 2001-11
- Motivation
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- Figure 7: Reasons for playing sport or exercising, 2000-05
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- Figure 8: Sports and exercise participation trends, by type of sport, 2000-05
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- Figure 9: Trends in body mass index (BMI) of adults in England, by gender, 1999-2004
- Figure 10: Trends in body mass index (BMI) of children in England, by gender, 2000-04
- Cost of facility usage
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- Figure 11: Trends in the median cost of using leisure centre and swimming pool facilities, 2000/01-2005/06
- Competition from private health and fitness clubs
Market Size and Trends
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- Figure 12: UK local authority-owned leisure centres and swimming pools, by type of site, 2001-06
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- Figure 13: The UK market for leisure centres and swimming pools, 2001-06
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Market Segmentation
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- Figure 14: The UK market for leisure centres and swimming pools, by broad revenue source, 2001-06
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The Supply Structure
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- Figure 15: Management of contract-run public sports centres, by type of management, April 2006
- Figure 16: Management of public sports centres, by type of management, April 2006
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- Figure 17: Leading multi-site operators in the leisure centres and swimming pools market, April 2006
- Private Leisure Management Contractors
- DCL (Holdings) Ltd
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- Figure 18: Key financial data for DCL (Holdings) Ltd, 2004/05
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- Figure 19: DCL (holdings) ltd clients and site numbers, April 2006
- Leisure Connection Ltd
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- Figure 20: Key financial data for Leisure Connection Ltd, 2002/03 and 2003/04
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- Figure 21: Leisure Connection ltd clients and site numbers, April 2006
- Serco Leisure Ltd
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- Figure 22: Serco Leisure ltd clients and site numbers, April 2006
- Parkwood Leisure Ltd
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- Figure 23: Parkwood Leisure ltd leisure centre & swimming pool clients and site numbers, April 2006
- Sports and Leisure Management Ltd
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- Figure 24: Key financial data for Sports and Leisure Management Ltd, 2003/04 and 2004/05
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- Figure 25: Sports and Leisure Management ltd clients and site numbers, April 2006
- Cannons Leisure Management
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- Figure 26: Cannons health and fitness clients and site numbers, April 2006
- NPDOs
- Greenwich Leisure Ltd
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- Figure 27: Greenwich leisure ltd clients and site numbers, April 2006
- Edinburgh Leisure Ltd
- Aquaterra Leisure
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- Figure 28: Aquaterra Leisure clients and site numbers, April 2006
- Wycombe Leisure Ltd
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- Figure 29: Wycombe Leisure clients and site numbers, April 2006
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Marketing, Advertising and Promotion
The Consumer
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- Attitudes towards exercise
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- Figure 30: Attitudes towards exercise, February 2006
- Leisure centre usage
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- Figure 31: Leisure centre usage, February 2006
- Frequency of usage by demographic analysis
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- Figure 32: Leisure centre usage, by gender, age, socio-economic group, marital and working status, February 2006
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- Figure 33: Leisure centre usage, by region and ACORN group, February 2006
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- Figure 34: Leisure centre usage, by detailed lifestage group, February 2006
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- Figure 35: Leisure centre usage, by media usage, supermarket usage and commercial TV viewing, February 2006
- Attitudes towards keeping fit by usage
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- Figure 36: Attitudes towards keeping fit, by usage of public leisure centres, February 2006
The Consumer: Attitudes Towards Exercise – Detailed Demographics
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- Figure 37: Attitudes towards exercise, by gender, age, socio-economic group, marital status and working status, February 2006
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- Figure 38: Attitudes towards exercise, by region and ACORN group, February 2006
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- Figure 39: Attitudes towards exercise, by detailed lifestage group, February 2006
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- Figure 40: Attitudes towards exercise, by media usage, supermarket usage and commercial TV viewing, February 2006
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- Figure 41: Attitudes towards exercise, by gender, age, socio-economic group, marital status and working status, February 2006
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- Figure 42: Attitudes towards exercise, by region and ACORN group, February 2006
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- Figure 43: Attitudes towards exercise, by detailed lifestage group, February 2006
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- Figure 44: Attitudes towards exercise, by media usage, supermarket usage and commercial TV viewing, February 2006
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Consumer Attitudes and Targeting Opportunities
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- Attitudes towards leisure centres and swimming pools
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- Figure 45: Attitudes towards public leisure centres compared with private clubs, February 2006
- Attitudes towards leisure centres and swimming pools by attitudes towards exercise
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- Figure 46: Attitudes towards public leisure centres compared with private clubs, by attitudes towards exercise, February 2006
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- Figure 47: Attitudes towards public leisure centres compared with private clubs, by attitudes towards exercise, February 2006
- Attitudes towards leisure centres and swimming pools by usage
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- Figure 48: Attitudes towards public leisure centres compared to private clubs, by usage of public leisure centres, February 2006
- Facility usage
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- Figure 49: Facilities used or would like to use at a public leisure centre, February 2006
- Facilities by attitudes towards exercise
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- Figure 50: Facilities used or would like to use at public leisure centres, by attitudes towards exercise, February 2006
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- Figure 51: Facilities used or would like to use at public leisure centres, by attitudes towards exercise, February 2006
- Facilities by usage
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- Figure 52: Facilities used or would like to use at public leisure centres, by usage of public leisure centres, February 2006
- Facilities used by attitudes towards public leisure centres versus private clubs
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- Figure 53: Facilities used or would like to use at public leisure centres, by attitudes towards public leisure centres compared with private clubs, February 2006
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- Figure 54: Facilities used or would like to use at public leisure centres, by attitudes towards public leisure centres compared with private clubs, February 2006
- Leisure centres and swimming pools target groups
- Leisure Centre Lovers (17% of the population or 8.4 million adults aged 15+)
- Swim Friendly (11% of the population or 4.9 million adults aged 15+)
- Unpretentious (18% of the population or 8.9 million adults aged 15+)
- Uninterested (55% of the population or 27.1 million adults aged 15+)
- Leisure centres and swimming pools target groups by demographics
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- Figure 55: Leisure centres and swimming pools target groups, by gender, age and socio-economic group, February 2006
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- Figure 56: Leisure centres and swimming pools target groups, by region and ACORN group, February 2006
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- Figure 57: Leisure centres and swimming pools target groups, by detailed lifestage group, February 2006
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- Figure 58: Leisure centres and swimming pools target groups, by media usage, supermarket usage and commercial TV viewing, February 2006
- Target groups by attitudes
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- Figure 59: Attitudes towards exercise, by leisure centres and swimming pools target groups, February 2006
- Target groups by leisure centre usage
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- Figure 60: Leisure centre usage, by leisure centres and swimming pools target groups, February 2006
- Target groups by facilities usage
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- Figure 61: Facilities used or would like to use at a public leisure centre, by leisure centres and swimming pools target groups, February 2006
- Optimum targeting
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- Figure 62: CHAID analysis of attitudes towards sport and exercise, February 2006
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- Figure 63: CHAID analysis of usage of public leisure centres and swimming pools and health and fitness clubs, February 2006
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Attitudes towards leisure centres and swimming pools
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- Figure 64: Attitudes towards leisure centres and swimming pools, by gender, age, socio-economic group, marital and working status, February 2006
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- Figure 65: Attitudes towards leisure centres and swimming pools, by region and ACORN group, February 2006
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- Figure 66: Attitudes towards leisure centres and swimming pools, by detailed lifestage group, February 2006
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- Figure 67: Attitudes towards leisure centres and swimming pools, by media usage, supermarket usage and commercial TV viewing, February 2006
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- Figure 68: Other attitudes towards leisure centres and swimming pools, by gender, age, socio-economic group, marital and working status, February 2006
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- Figure 69: Other attitudes towards leisure centres and swimming pools, by region and ACORN group, February 2006
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- Figure 70: Other attitudes towards leisure centres and swimming pools, by detailed lifestage group, February 2006
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- Figure 71: Other attitudes towards leisure centres and swimming pools, by media usage, supermarket usage and commercial TV viewing, February 2006
- Facilities detailed demographics
- Most popular facilities
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- Figure 72: Most popular facilities, by gender, age and socio-economic group, February 2006
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- Figure 73: Most popular facilities, by region and ACORN group, February 2006
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- Figure 74: Most popular facilities, by detailed lifestage group, February 2006
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- Figure 75: Most popular facilities, by media usage, supermarket usage and commercial TV viewing, February 2006
- Next most popular facilities
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- Figure 76: Next most popular facilities, by gender, age and socio-economic group, February 2006
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- Figure 77: Next most popular facilities, by region and ACORN group, February 2006
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- Figure 78: Next most popular facilities, by detailed lifestage group, February 2006
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- Figure 79: Next most popular facilities, by media usage, supermarket usage and commercial TV viewing, February 2006
The Future
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- Energy price worry casts shadow over market
- Pressing need for renewal may favour contractors
- Provision will increasingly rely on PPP and PFI deals
- Positive economic climate will continue
- Mixed news from demographic trends
- A steady stream of customers should be guaranteed
- Steady growth in admissions, stronger rise in revenues likely
- Sports revenues will still dominate but ancillary share to grow
- Dog-eat-dog in the contracting sector
- Room for consolidation in trusts sector?
- Centres need to keep focusing on their key points of difference
Forecast
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- Figure 80: Forecast for the UK leisure centres and swimming pools market, by segment, 2006-11
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- Figure 81: Forecast for the UK leisure centres and swimming pools, by admission and average expenditure, 2006-11
- Factors used in the forecast
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