Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- Abbreviations
Premier Insight
Executive Summary
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- Size of market
- Older, heavier and taller consumers more numerous
- High street deflation leads to search for new markets
- Consumer tastes undergo dramatic change
- Size schizophrenia – but who is at fault?
- Fear and loathing in the fitting room: sizing systems
- Five main consumer typologies
- Women have the greatest fit and sizing problems
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- Figure 1: Sizing problems experienced, by gender, December 2005
- Who wears what size?
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- Figure 2: Size of clothes normally bought by women, by age, December 2005
- What could be done to improve service and sizing?
- Are larger consumers really excluded?
- The future
- The winners
- The losers
Industry Issues and Insights
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- Who is doing badly or well in exploiting the non standard-size clothing market?
- Greater demands for improved fit
- Changing plus-size fashion tastes
- Do current sizing systems work?
- Will or should the sizing system change?
- Extended size ranges or separate plus-size collections?
- Is there a stigma attached to selling plus-size ranges?
- Use of plus-size models in marketing/advertising
- Service, alterations and advice for plus-size customers
- The rise of online shopping: new demands on sizing and fit
- Are tall or short consumers well catered for in the clothing market?
- What do you expect to happen to the non-standard size market in the future?
Retail Sales
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- Retail sales among clothing retailers
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- Figure 3: Sales through clothing retailers, at current and constant 2000 prices, 2000-05
- Sales of men’s outerwear
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- Figure 4: UK retail sales of all men's outerwear, 2001-05
- Sales of women’s outerwear
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- Figure 5: UK retail sales of all women's outerwear, 2001-05
Market Factors
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- Principal factors
- Obesity
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- Figure 6: Percentage of women with body mass index of 30 or over, by age, 1994 and 2004
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- Figure 7: Percentage of men with body mass index of 30 or over, by age, 1994 and 2004
- The SizeUK survey
- The ageing population
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- Figure 8: UK adult population, by age group, 2001, 2006, and 2011
- More affluent population
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- Figure 9: Socio-economic groupings, 2001, 2006 (est) and projections to 2011
- Changes in the clothing market
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- Figure 10: Sales through clothing retailers, at current and constant 2000 prices, 2000-05
- Media images of men and women
- Trends in eating and lifestyles
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- Figure 11: Proportion of adult population achieving physical activity target, by age and gender, 1997 and 2004
The Consumer
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- Key consumer findings
- General clothing shopping patterns
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- Figure 12: Where consumers mainly buy their clothing from, December 2005
- Clothing size purchased: patterns for women
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- Figure 13: Size of clothes normally bought by women, December 2005
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- Figure 14: Size of clothes normally bought by women, by age, December 2005
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- Figure 15: Size of clothes normally bought by women, by socio-economic group, December 2005
- Clothing size purchased: patterns for men
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- Figure 16: Size of clothes bought by men, December 2005
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- Figure 17: Size of clothes bought by men, by age, December 2005
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- Figure 18: Size of clothes bought by men, by socio-economic groups and ACORN categories, December 2005
- Where women shop: by clothing size
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- Figure 19: Clothing size bought by women, by where they shop, December 2005
- Where men shop: by clothing size
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- Figure 20: Clothing size bought by men by where they shop, December 2005
The Consumer – Detailed Consumer Demographics
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- Figure 21: Percentage change of men and women with body mass index of over 25 to 30 and over 30, by age, 1994-2004
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- Figure 22: Size of clothes normally bought by women, by age and ACORN categories, December 2005
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- Figure 23: Size of clothes normally bought by women, by, region, presence of children, lifestage, and Mintel's Special Groups, December 2005
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- Figure 24: Size of clothes normally bought by women, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 25: Size of clothes bought by men, by age, December 2005
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- Figure 26: Size of clothes bought by men, by region, presence of children, lifestage and Mintel's Special Groups, December 2005
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- Figure 27: Size of clothes bought by men, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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Consumer Attitudes and Typologies
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- Key consumer findings
- Key topics
- Identifying targets
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- Figure 28: Consumer typologies, December 2005
- Unconcerned (34%)
- Longer Lengths (13%)
- Shorter Lengths (19%)
- Just Right (28%)
- Demanding (6%)
- Consumers’ experience of clothes shopping
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- Figure 29: Problems consumers experience when shopping for clothes, December 2005
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- Figure 30: How frequently consumers have trouble finding clothes to fit, by gender, age, socio-economic group and ACORN categories, December 2005
- What problems do consumers encounter with fit?
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- Figure 31: Problems consumers experience when shopping for clothes, by, gender, age and socio-economic group, December 2005
- Problems consumers experience by where they shop
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- Figure 32: Problems experienced when shopping for clothes by where they mainly shop for clothes, December 2005
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- Figure 33: Problems experienced when shopping for clothes, by where they mainly shop for clothes, December 2005
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- Figure 34: Problems experienced when shopping for clothes, by where they mainly shop for clothes, December 2005
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- Figure 35: Index of fit satisfaction across high street retailers
- Dress size, by what problems women have with fit
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- Figure 36: Problems experienced when shopping for clothes, by what size clothes they normally buy, December 2005
- Men’s clothing size, by what problems they find
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- Figure 37: Problems experienced when shopping for clothes, by what size clothes they normally buy, December 2005
- How do consumers perceive the shopping experience?
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- Figure 38: Consumer agreement with statements regarding clothes sizing and shopping, December 2005
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- Figure 39: Consumer agreement with statements regarding clothes sizing and shopping, by gender, December 2005
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- Figure 40: Consumer agreement with statements regarding clothes sizing and shopping, by age and socio-economic group, December 2005
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- Figure 41: Consumer agreement with statements regarding clothes sizing and shopping, by gender, age and socio-economic group, December 2005
- What consumers think of clothing sizing
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- Figure 42: Consumer agreements with attitudes towards stores and their sizing, December 2005
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- Figure 43: Consumer agreements with attitudes towards stores and their sizing, December 2005
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- Figure 44: Consumer agreements with attitudes towards stores and their sizing, December 2005
- What should be improved
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- Figure 45: What improvements/services consumers would like to see on offer, December 2005
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- Figure 46: What improvements/services consumers would like to see on offer, by, gender, age and socio-economic groups, December 2005
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- Figure 47: What improvements/services consumers would like to see on offer, by, gender, age and socio-economic groups, December 2005
- What solutions customers want by where they shop
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- Figure 48: Which services/improvements consumers would like to see, by where they generally shop for clothes, December 2005
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- Figure 49: Which services/improvements consumers would like to see, by where they generally shop for clothes, December 2005
- What services women look for, by dress size
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- Figure 50: Which services/improvements women would like to see, by clothes size normally bought, December 2005
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- Figure 51: Which services/improvements women would like to see, by clothes size normally bought, December 2005
- What men want, by clothing size
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- Figure 52: Which services/improvements men would like to see, by clothes size normally bought, December 2005
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- Figure 53: Which services/improvements men would like to see, by clothes size normally bought, December 2005
- Number of stores bought from
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- Figure 54: Number of stores bought from, December 2005
- Number of stores bought from by store
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- Figure 55: Number of stores bought from, by store, December 2005
- Number of stores bought from by size
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- Figure 56: Number of shops women have bought clothes from, by size normally bought, December 2005
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- Figure 57: Number of shops men have bought clothes from, by size normally bought, December 2005
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- Figure 58: Average size of clothing bought by women, by shop, December 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
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- Figure 59: Consumer typologies by, gender, age, socio-economic group and ACORN category, December 2005
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- Figure 60: Consumer typologies by, presence of children, lifestage and Mintel's Special Groups, December 2005
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- Figure 61: Consumer typologies, by region, working status and Marital status, December 2005
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- Figure 62: Consumer typologies, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 63: How frequently consumers have trouble finding clothes to fit, by ACORN category, December 2005
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- Figure 64: How frequently consumers have troble finding clothes to fit, by, region, working status, lifestage and Mintel's Special Groups, December 2005
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- Figure 65: How frequently consumers have trouble finding clothes to fit, by, media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 66: Problems consumers experience when shopping for clothes, by ACORN category, December 2005
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- Figure 67: Problems consumers experience when shopping for clothes, by region, working status, lifestage and Mintel's Special Groups, December 2005
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- Figure 68: Problems consumers experience when shopping for clothes, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 69: Consumer agreement with statements clothes sizing and shopping, by ACORN category, December 2005
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- Figure 70: Consumer agreement with statements clothes sizing and shopping, by lifestage and Mintel's Special Groups, December 2005
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- Figure 71: Consumer agreement with statements regarding clothes sizing and shopping, by region, working status and marital status, December 2005
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- Figure 72: Consumer agreement with statements regarding clothes sizing and shopping, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 73: Consumer agreement with statements regarding clothes sizing and shopping, by ACORN category, December 2005
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- Figure 74: Consumer agreement with statements regarding clothes sizing and shopping, by lifestage and Mintel's Special Groups, December 2005
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- Figure 75: Consumer agreement with statements regarding clothes sizing and shopping, by region, working status and marital status, December 2005
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- Figure 76: Consumer agreement with statements regarding clothes sizing and shopping, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 77: Consumer agreements with attitudes towards stores and their sizing, by ACORN category, December 2005
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- Figure 78: Consumer agreements with attitudes towards stores and their sizing, by region and martial status, December 2005
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- Figure 79: Consumer agreements with attitudes towards stores and their sizing, by presence of children and Mintel's Special Groups, December 2005
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- Figure 80: Consumer agreements with attitudes towards stores and their sizing, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 81: Consumer agreements with attitudes towards stores and their sizing, by ACORN category, December 2005
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- Figure 82: Consumer agreements with attitudes towards stores and their sizing, by presence of children, lifestage and Mintel's Special Groups, December 2005
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- Figure 83: Consumer agreements with attitudes towards stores and their sizing, by region, working status and marital status, December 2005
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- Figure 84: Consumer agreements with attitudes towards stores and their sizing, by media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 85: What improvements/services consumers would like to see on offer, by ACORN category, December 2005
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- Figure 86: What improvements/services consumers would like to see on offer, by region, prsence of children, lifestage and Mintel's Special Groups, December 2005
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- Figure 87: What improvements/services consumers would like to see on offer, by, media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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- Figure 88: What improvements/services consumers would like to see on offer, by ACORN category, December 2005
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- Figure 89: What improvements/services consumers would like to see on offer, by region, prsence of children, lifestage and Mintel's Special Groups, December 2005
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- Figure 90: What improvements/services consumers would like to see on offer, by, media usage, store used regularly for grocery shopping and commercial TV viewing, December 2005
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Retailer Profiles
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- Specialists
- Evans
- Long Tall Sally
- Yours (Size Up)
- Elvi
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- Figure 91: Specialist plus, tall and petite womenswear retailers and selected mail order operators, 2006
- Non-specialists
- Clothing multiples
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- Figure 92: Leading womenswear retailers, 2006
- Value retailers
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- Figure 93: Value womenswear retailers, 2006
- Department and variety stores
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- Figure 94: Leading non-specialist womenswear retailers, 2006
- Supermarkets
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- Figure 95: Leading supermarket womenswear retailers, 2006
- Recent developments
- How well are different sizes and ages served by the high street?
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- Figure 96: Distribution of mainstream fashion retailers by size and target age
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- Figure 97: Current adult female population by age and dress size (% of total female adult population)
- Menswear retailers
- Specialists
- High and Mighty
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- Figure 98: Specialist larger menswear retailers, 2006
- Non-specialists
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- Figure 99: Leading menswear retailers, 2006
- Figure 100: Leading non-specialist menswear retailers, 2006
The Future
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- Shift in lifestyles
- Perceptions of ‘plus size’ clothing
- Who will do well and why?
- Scale a vital factor
- Who will do badly and why?
- Tokenism a negative
- Conclusion
Forecast – Population-based Scenario
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- Figure 101: Age penetration by women's clothes size, December 2005
- Figure 102: Age projections 2006 and 11
- Scenario 1: Demographic projections
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- Figure 103: 2006 population figures
- Figure 104: 2011projections
- Scenario 2: Weight change projections
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- Figure 105: 2011 projections, scenario 2
- Figure 106: Growth projections from 2006, scenario 1 vs 2
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