Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- GMI
- Abbreviations
Premier Insight
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- Charity a good cause of interest
- Familiarity breeds content online
- Segment market for mobile jackpot
Summary of Key Report Findings
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- Market sustains deregulatory growth
- Betting sector remains market leader…
- …but gaming machines are most common form of gambling
- Full force of Gambling Act not expected until 2008
- Gambling Act a positive influence for casinos…
- …and remote gambling…
- …with betting largely unaffected…
- …but the gaming machines sector losing out
- Internet catches up with betting shops…
- …particularly among the higher rollers…
- …but online gamblers stick with who they know
- Young males are the key gambling demographic, especially for remote sector
- Horse racing the most popular betting medium
- Sports betting appeals to the keenest gamblers
- The future: remote gambling primed for further growth
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- Household expenditure on gambling
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- Figure 2: Household expenditure on gambling, by income decile group, 2003/04
- Employment status
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- Figure 3: UK labour force trends, 2001-11
- Working women
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- Figure 4: Trends in the number of working women and men, 2001-11
- Demographic factors
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- Figure 5: Trends in the age structure of the UK population, by gender, 2001-11
- Socio-economic groups
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- Figure 6: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage
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- Figure 7: Forecast adult population trends, by lifestage, 2001-11
- Legislation and regulation
- The Gambling Act 2005
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- Figure 8: Gambling Act 2005, intended timetable for implementation, June 2005
- The Gambling Commission
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- Figure 9: Gambling Commission consultation programme, 2004-07
- Casino gambling
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- Figure 10: Government requirements for new categories of casino, July 2005
- Restrictions on casino numbers
- Betting
- Gaming machines
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- Figure 11: New gaming machine classifications, March 2006
- Remote gambling
- Problem gambling
- Duties and taxes
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- Figure 12: Gaming duty bands, 2005-06
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- Figure 13: Amusement Machine Licence Duty, classification and annual rates, 2006
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- Figure 14: Amusement Machine Licence Duty revenues, 1995/96-2004/05
- Other regulatory controls
- Maximum payouts
- Advertising controls
- Age restrictions
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- Figure 15: Age at which it is legal to participate in different forms of gambling, March 2006
- Smoking ban
- European legislation
- The leisure market
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- Figure 16: Expenditure on leisure activities, by market share, 2000-05
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- Figure 17: Variations in weekly leisure and gambling expenditure, by region, 2003/04
- Accessibility
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- Figure 18: UK gambling facility provision, 2003/04 and 2004/05
- Technology
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- Figure 19: Top ten sports betting sites, by market share, February 2006
Market Background
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- Market size
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- Figure 20: The UK gambling market, 2001-06
- Market segmentation
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- Figure 21: UK gambling stakes, by key sector, 2001-05
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- Figure 22: UK gambling net expenditure, by key sector, 2001-05
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- Figure 23: Proportion of prizes to stakes, by key sector, 2005
- Market trends
Marketing, Advertising and Promotion
The Consumer
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- Bettors and frequency of betting
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- Figure 24: Mode of betting, by frequency, January 2006
- Betting methods
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- Figure 25: Most popular methods of betting, January 2006
- Demographic analysis of betting method preferences
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- Figure 26: Most popular betting methods, by gender, age, working and marital status, January 2006
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- Figure 27: Most popular betting methods, by region, age of children in household and annual household income, January 2006
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- Figure 28: Most popular betting methods, by type of home Internet connection, Internet usage, television viewing habits and mobile phone network, January 2006
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- Figure 29: Most popular betting methods, by daily and Sunday newspaper readership and supermarket usage, January 2006
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- Figure 30: Most popular betting methods, by personality trait, January 2006
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- Figure 31: Next most popular betting methods, by gender, age, working and marital status, January 2006
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- Figure 32: Next most popular betting methods, by region, age of children in household and annual household income, January 2006
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- Figure 33: Next most popular betting methods, by type of home Internet connection, Internet usage, television viewing habits and mobile phone network, January 2006
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- Figure 34: Next most popular betting methods, by daily and Sunday newspaper readership and supermarket usage, January 2006
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- Figure 35: Next most popular betting methods, by personality trait, January 2006
- Types of betting
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- Figure 36: Most popular types of betting, January 2006
- Demographic analysis of most popular betting events
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- Figure 37: Most popular types of betting, by gender, age, working status and marital status, January 2006
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- Figure 38: Most popular types of betting, by region, age of children in household and household income, January 2006
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- Figure 39: Most popular types of betting, by type of home Internet connection, Internet usage, television viewing habits and mobile phone network, January 2006
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- Figure 40: Most popular types of betting, by daily and Sunday newspaper readership and supermarket usage, January 2006
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- Figure 41: Most popular types of betting, by personality trait, January 2006
- Most popular types of betting for preferred methods of betting
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- Figure 42: Most popular methods of betting, by most popular types of betting, January 2006
- Size of stakes
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- Figure 43: Betting stakes, January 2006
- Amount bet by demographic analysis
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- Figure 44: Betting stakes, by gender, age, working status and marital status, January 2006
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- Figure 45: Betting stakes, by region, age of children in household and annual household income, January 2006
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- Figure 46: Betting stakes, by home Internet connection and usage, television viewing habits and mobile phone network, January 2006
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- Figure 47: Betting stakes, by daily and Sunday newspaper readership and supermarket usage, January 2006
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- Figure 48: Betting stakes, by personality trait, January 2006
- How much is staked where?
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- Figure 49: Size of stakes, by method of betting, January 2006
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- Figure 50: Most popular modes of betting, by size of stake (gamblers only), January 2006
- How much is staked on what?
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- Figure 51: Most popular types of betting, by size of stake, January 2006
- Motivations for gambling
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- Figure 52: Motivations for gambling, January 2006
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- Figure 53: Motivations for betting, by gender, age, working status and marital status, January 2006
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- Figure 54: Motivations for gambling, by region, age of children in household and annual household income, January 2006
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- Figure 55: Motivations for gambling, by home Internet connection and usage, television viewing habits and mobile phone network, January 2006
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- Figure 56: Motivations for gambling, by daily and Sunday newspaper readership and supermarket usage, January 2006
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- Figure 57: Profile of gamblers, by motivation for gambling, January 2006
- How consumers bet, according to why they bet
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- Figure 58: Mode of betting, by motivation for betting (gamblers only), January 2006
- How much is staked, according to motive for betting
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- Figure 59: Size of stake, by motivation for betting, January 2006
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- Figure 60: Motivation for betting, by size of stake, January 2006
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- Figure 61: Websites browsed but not bet on, by motivation for betting, January 2006
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- Figure 62: Websites bet on, by motivation for betting, January 2006
- Website repertoire
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- Figure 63: Number of gambling websites browsed but not bet on, by mode of betting, January 2006
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- Figure 64: Number of gambling websites bet on, by mode of betting, January 2006
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- Figure 65: Number of websites browsed but not bet on, by type of betting, January 2006
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- Figure 66: Number of websites bet on, by type of betting, January 2006
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- Figure 67: Number of websites browsed but not bet on, by amount staked, January 2006
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- Figure 68: Number of websites bet on, by amount staked, January 2006
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- Figure 69: Number of websites browsed but not bet on, by motivation for betting, January 2006
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- Figure 70: Number of websites bet on, by motivation for betting, January 2006
- Brand recognition
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- Figure 71: Most popular websites to use if placing a free £5 bet, January 2006
- Correlation matrices
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- Figure 72: Correlation between method of betting and type of betting, January 2006
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- Figure 73: Correlation between method of betting and motivation for betting, January 2006
- Betting targeting
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- Figure 74: Most popular modes of betting, by target groups, January 2006
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- Figure 75: Most popular gambling events, by target groups, January 2006
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- Figure 76: Sum staked, by target groups, January 2006
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- Figure 77: Most popular reasons for gambling, by typology, January 2006
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- Figure 78: Websites browsed but never bet on, by typology, January 2006
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- Figure 79: User profiles of websites browsed but not bet on, by target groups, January 2006
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- Figure 80: Websites placed bet on, by target groups, January 2006
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- Figure 81: Most popular websites to use if placing a free £5 bet, by target groups, January 2006
The Consumer – Detailed Demographics
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- Profile of betting methods by demographic analysis
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- Figure 82: Betting methods, by gender, age, working status and marital status, January 2006
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- Figure 83: Betting methods, by region, age of own children and annual household income, January 2006
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- Figure 84: Betting methods, by domestic Internet connection, Internet usage, television viewing habits and mobile phone network, January 2006
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- Figure 85: Betting methods, by newspaper readership and supermarket preference, January 2006
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- Figure 86: Betting methods, by personality trait, January 2006
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- Figure 87: Further betting methods, by gender, age, working status and marital status, January 2006
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- Figure 88: Further betting methods, by region, age of children and annual household income, January 2006
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- Figure 89: Further betting methods, by domestic Internet connection and usage, television viewing habits and mobile phone network, January 2006
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- Figure 90: Further betting methods, by newspaper readership and supermarket preference, January 2006
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- Figure 91: Further methods of betting, by personality trait, January 2006
- Type of event last bet on, by demographic profile
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- Figure 92: Type of betting, by gender, age, working status and marital status, January 2006
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- Figure 93: Type of betting, by region, age of children and annual household income, January 2006
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- Figure 94: Type of betting, by domestic Internet connection and usage, television viewing habits and mobile phone network, January 2006
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- Figure 95: Type of betting, by newspaper readership and supermarket preference, January 2006
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- Figure 96: Type of betting, by personality trait, January 2006
- Motivations for betting
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- Figure 97: Mode of betting, by motivation for betting (all respondents), January 2006
- Repertoire of websites browsed/bet on
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- Figure 98: Number of websites browsed but not bet on, by method of betting, January 2006
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- Figure 99: Number of websites browsed and bet on, by method of betting, January 2006
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- Figure 100: Number of websites browsed but not bet on, by type of betting, January 2006
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- Figure 101: Number of websites browsed but not bet on, by method of betting, January 2006
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- Figure 102: Number of websites browsed but not bet on, by motivation for betting, January 2006
Future and Forecast
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- Economic and demographic outlook broadly positive
- Short-term uncertainty generated by the Gambling Act…
- …particularly over the future shape of the casino sector
- Market growth anticipated…
- …with remote gambling set for most rapid expansion
- Gaming machines face fight to prosper
- Forecast
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- Figure 103: Forecast net expenditure for the UK gambling market, 2006-11
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