Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Experiential roadshow
- Diversification into other services
- Home trials
Executive Summary
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- Challenging market conditions call for more innovative marketing
- Contact lens growth helped by new products
- Supply chain concentration
- Brand licences shifting suppliers
- Spectacle lenses also global businesses
- Advertising is a driving force
- Distribution still dominated by specialists
- Laser making a comeback
- Number of spectacle wearers stays stable
- Annual check-up remains the key incentive to purchase
- Future outlook
- An optimistic forecast
Market Drivers
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- Figure 1: Issues affecting the optical goods and eyecare market, 2006
- Age group trends
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- Figure 2: Trends in population, by age, 2005 and 2010
- Buoyant economy has helped long-term growth
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- Figure 3: PDI and consumer expenditure, at current and constant 2000 prices, 2000-10
- Seasonal fluctuations
- Better sourcing opportunities
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- Figure 4: Value of GDP, at current and constant 2000 prices, 2000-10
- Employment levels
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- Figure 5: Structure of the working population, by gender, 2000-10
- Sharp jump in spectacles wearing above 45
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- Figure 6: Percentage of consumers who wear glasses and contact lenses, by age, 2005
- Retaining consumers in the lifecycle
- Socio-economic groupings
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- Figure 7: Socio-economic groupings, 2000-10
- Figure 8: Wearers of glasses and contact lenses, by socio-economic group, 2005
- Fashion statement
- Eye strain
- Other factors
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Market Size and Trends
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- Summary of market trends
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- Figure 9: UK retail sales of optical goods and eyecare products, by value, at current and constant 2000 prices, 2000-05
- Figure 10: UK retail sales of optical goods and eyecare products, at current prices, 2000-05
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- Figure 11: UK retail sales of optical goods and eyecare, by sector and value, 2001-05
- Eye examinations under pressure
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- Figure 12: Sight tests in GB paid for by the NHS and privately, by volume and value, 2000-06
Market Segmentation
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- Flat demand for spectacles masks growth in contact lenses
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- Figure 13: Retail sales of spectacles, at current and constant 2000 prices, 2000-05
- NHS and private options
- Private spend continues to grow
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- Figure 14: Average retail spend on spectacles purchased privately, by value, at current and constant 2000 prices, 2000-05
- NHS spend also higher
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- Figure 15: Average retail spend on spectacles purchased with NHS assistance, by value, at current and constant 2000 prices, 2001-05
- Targeting children
- Contact lenses
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- Figure 16: UK retail sales of contact lenses, by value, at current and constant 2000 prices, 2000-05
- Daily disposables still increasing
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- Figure 17: Estimate of wearers of contact lenses, by main type, 2002-05
- Convenience underlines both trends
- Contact lens solution
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- Figure 18: UK retail sales of contact lens solutions, by value, at current and constant 2000 prices, 2000-05
- Move over for multipurpose solutions
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- Figure 19: UK retail sales of contact lens solution, by type and value, 2001-05
- Eyecare
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- Figure 20: UK retail sales of other eyecare products, by value, at current and constant 2000 prices, 2000-05
- Laser surgery
- Types of laser treatment
- Who provides the service
- Laser on the rise
- Will laser attack the core optical goods markets?
Companies and Brands
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- Spectacle frames
- Luxottica
- Safilo Group
- Marchon
- De Rigo
- Other spectacle suppliers
- Spectacle lenses
- Contact lens suppliers
New Product Development
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- Focus on lightweight flexibility
- Lens technology
- Advances in contact lenses
Advertising and Promotion
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- Figure 21: Main monitored media advertising for opticians and percentage of market value, by sector, 2000-05
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- Figure 22: Main monitored media advertising expenditure on eyecare products (including laser), by sector, 2001-05
- Advertising by opticians
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- Figure 23: Main monitored media advertising expenditure by opticians by selected high-spending advertiser, 2001-05
- Specsavers dominates the advertisers
- Vision Express building reputation
- Optical Express building awareness and buying market share
- Boots cutting back
- D&A switch of emphasis to build margin
- Supplier advertising
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- Figure 24: Main monitored media advertising expenditure on prescription frames/contact lenses by selected high-spending advertiser, 2004 and 2005
- Eyecare/drops
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Distribution
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- Figure 25: UK retail sales of optical goods and eyecare, by type of outlet and value, 2001-05
- Individual retailers vary
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- Figure 26: Estimated retailer share of the optical goods and eyecare market for major retailers, 2001-04
- Specsavers sets the pace
- Shift in emphasis for D&A
- Slump for Boots
- Vision Express – emphasising expertise
- Growth through acquisitions and diversification for Optical Express
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- Figure 27: Leading optical retailers, 2005
- Specsavers – mass-market positioning and clear prices
- Dollond & Aitchison – quality position with style advice
- Boots Opticians – failing to capitalise on its trustworthy brand
- Vision Express – expertise and style
- Optical Express – great deals on designer brands
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The Consumer
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- Very little change in usage levels
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- Figure 28: Adults who wear glasses/contact lenses, 2001-05
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- Figure 29: Changes in adults who wear glasses/contact lenses, 2001-05 and 2003-05
- Encouraging a combined eyecare solution
- It’s time contact lenses made a fashion statement
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- Figure 30: Agreement with attitudinal statements on appearance – all adults and those who wear glasses and contact lenses, 2005
- Demographic pattern of users
- A young person’s choice
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- Figure 31: Contact lens wearers, by gender, age, socio-economic group, lifestage, working status and household size, 2005
- Motivations to arrange an eye test
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- Figure 32: Motivations to arrange an eye test or consider buying new glasses or contact lenses, November 2005
- Exploiting direct marketing opportunities
- All consumers are sensitive to eye health
- Achieving the right ‘practical vs fashion’ balance
- Not exactly an impulse purchase, but promotions create interest
- Catering for the ageing consumers
- Conclusions
Detailed Demographics
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- TGI data
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- Figure 33: Adults who wear glasses/contact lenses, by gender, age, socio-economic group, lifestage, Mintel’s Special Groups, presence of children, marital status, working status, household size and region, 2005
- BMRB data
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- Figure 34: Wearing of glasses or contact lenses, by gender, age, age/Socio-economic group, Internet usage and commercial TV viewing, November 2005
- Figure 35: Motivations to arrange an eye test, by gender, age, socio-economic group, age/socio-economic group, region, marital status, working status, presence of children, car ownership and household size, November 2005
- Figure 36: Motivations to arrange an eye test, by ACORN category, media usage, commercial TV viewing, Internet usage and supermarket usage, November 2005
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- Figure 37: Motivations to arrange an eye test, by gender, age, socio-economic group, Mintel’s Special Groups, age/socio-economic group, region, marital status, working status, presence of children, car ownership and household size, November 2005
- Figure 38: Motivations to arrange an eye test, by ACORN category, media usage, commercial TV viewing, Internet usage and supermarket usage, November 2005
- Cross-analyses
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- Figure 39: Motivations for arranging an eye test, November 2005
The Consumer – Attitudes and Motivations
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- Figure 40: Influential factors when buying new glasses, November 2005
- Basic criteria equal comfort
- The role of the assistant
- Fashion guidance
- Brand expectations
- Repertoire of eye test motivations
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- Figure 41: Repertoire of number of factors relevant to eye test motivations, November 2005
- Repertoire of influential factors when buying spectacles
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- Figure 42: Repertoire of influential factors when buying new glasses, November 2005
- A different approach to targeting glasses and contact lens wearers
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- Figure 43: Repertoire of number of influential factors when buying new glasses, November 2005
- Conclusions
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Attitudes and Motivations – Detailed Demographics
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- Figure 44: Influential factors when buying new glasses, November 2005
- Figure 45: Influential factors when buying new glasses, by gender, age, socio-economic group, Mintel’s Special Groups, age/socio-economic group, region, marital status, working status, presence of children, car ownership and household size, November 2005
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- Figure 46: Influential factors when buying new glasses, by ACORN category, media usage, commercial TV viewing, Internet usage and supermarket usage, November 2005
- Figure 47: Influential factors when buying new glasses, by gender, age, socio-economic group, Mintel’s Special Groups, age/socio-economic group, region, marital status, working status, presence of children and household size, November 2005
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- Figure 48: Influential factors when buying new glasses, by ACORN category, media usage, commercial TV viewing, Internet usage, car ownership and supermarket usage,, November 2005
- Figure 49: Cross-analysis of influential factors when buying new glasses, November 2005
- Cross-analysis
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- Figure 50: Cross-analysis of eye test motivations and influential factors when buying new glasses, November 2005
- Repertoire analysis
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- Figure 51: Repertoire of number of factors relevant to eye test motivations, November 2005
- Figure 52: Repertoire of number of influential factors when buying new glasses, November 2005
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The Future
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- Age and socio-economic factors will help markets to grow
- Improved spectacle lenses will stimulate growth
- Contact lenses will benefit from new product developments
- Contact lens solutions hit by dailies
- Eyedrops will benefit
- Battle for market share among opticians
Forecast
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- Slightly optimistic forecast
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- Figure 53: Forecast of the optical goods and eyecare products market, 2005-10
- Factors incorporated in the forecast
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