Table of Contents
Introduction
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- Definitions
- Consumer research
- Abbreviations
Executive Summary
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- Tough trading environment takes market to minus
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- Figure 1: Indexed UK retail sales of haircare products, at current prices, 2000-05
- Shampoos remain the largest sector
- Supermarkets and hypermarkets dominate distribution
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- Figure 2: UK retail value sales of haircare products*, by sector and outlet type, 2005
- Concentrated sales
- Versatile new products
- High penetration levels in European terms
- Promising future prospects – back to growth
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- Figure 3: Forecast indexed UK retail sales of haircare products*, at current prices, 2005-10
Market Drivers
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- Growing affluence creates demand for added value
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- Figure 4: UK PDI and consumer expenditure, at current and constant prices, 2000-10
- Figure 5: UK adult population, by socio-economic group, 2000-10
- Different age groups have different needs
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- Figure 6: Trends in UK population, by age group, 2000-05
- Growing female employment supports sales
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- Figure 7: UK workforce, by gender and employment status, 2000-10
- Hair colour and condition shape demand
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- Figure 8: Hair colour, by women, 2005
- Figure 9: Trends in hair type, by women, 2002-05
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- Figure 10: Permed or coloured hair, by women, by age, 2005
- Figure 11: Trends in hair type, by men, 2002-05
Market Size and Trends
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- Sales decline after years of growth
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- Figure 12: UK retail value sales of haircare products, at current and constant prices, 2000-05
- Figure 13: UK retail value sales of haircare products, by sector, 2000-05
- Increasing segmentation
- From mass products towards individualism
Market Segmentation
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- Shampoos
- Fighting commodisation
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- Figure 14: UK retail value sales of shampoos, at current and constant prices, 2000-05
- 2-in-1 products continue their decline
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- Figure 15: UK retail value sales of shampoos, by type, 2003-05
- Potential for salon-inspired mass-market brands
- Segmentation by hair colour…
- …and type
- Styling products
- Falling demand for traditional products sets the tone for sales decline
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- Figure 16: UK retail value sales of styling products, at current and constant prices, 2000-05
- Figure 17: UK retail value sales of styling products, by type, 2003-05
- High-tech launches
- Colourants
- Only sector to grow in 2005
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- Figure 18: UK retail value sales of colourants, at current and constant prices, 2000-05
- Figure 19: UK retail value sales of colourants, by type, 2003-05
- Conditioning colourants
- Conditioners
- Standard rinse-out conditioners support sales
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- Figure 20: UK retail value sales of conditioners, at current and constant prices, 2000-05
- Figure 21: UK retail value sales of conditioners, by type, 2003-05
- Focus on new product development
- Home perms
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- Figure 22: UK retail value sales of home perms, at current and constant prices, 2000-05
Distribution
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- Grocery multiples account for over half of haircare sales
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- Figure 23: UK retail value sales of haircare products*, by outlet type, 2000-05
- Figure 24: UK retail value sales of shampoos and conditioners, by outlet type, 2000-05
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- Figure 25: UK retail value sales of colourants, by outlet type, 2000-05
- Figure 26: UK retail value sales of styling products, by outlet type, 2000-05
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- Figure 27: UK retail value sales of haircare products*, % share by outlet type, 2005
The Supply Structure
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- Market shares
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- Figure 28: Manufacturers’ retail value shares of haircare products, 2003-05
- Market leader Procter & Gamble is a clear number-one in shampoos
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- Figure 29: Manufacturers’ retail value shares of shampoos, 2003-05
- Figure 30: Brands’ retail value shares of shampoos, 2003-05
- …and conditioners
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- Figure 31: Manufacturers’ retail value shares of conditioners, 2003-05
- Figure 32: Brands’ retail value shares of conditioners, 2003-05
- L’Oréal takes half of colourants sales…
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- Figure 33: Manufacturers and brands’ retail value shares of colourants, 2003-05
- …and ranks number-one in styling products
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- Figure 34: Manufacturers’ retail value shares of styling products, 2003-05
- Figure 35: Brands’ retail value shares of styling products*, 2003-05
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- Figure 36: Brands’ retail value shares of hairsprays, 2003-05
- Henkel leads limited sales of home perms
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- Figure 37: Manufacturers’ retail value shares of home perms, 2003-05
- Leading manufacturers
- Procter & Gamble
- L’Oréal
- Alberto-Culver
- Unilever
New Product Development
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- Functional shampoos and conditioners
- Styling products with added benefits
- Gentler colourants
- New product launches 2005-06
The Consumer
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- Pan-European overview of product use
- Female use of haircare products
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- Figure 38: Penetration and frequency of using haircare products, by women, by country, 2005
- Male use of haircare products
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- Figure 39: Penetration and frequency of using haircare products, by men, by country, 2005
- Trends in product use by type – winners and losers
- Women
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- Figure 40: Trends in penetration of haircare products, by women, 2002-05
- Men
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- Figure 41: Trends in penetration of haircare products, by men, 2002-05
- Penetration and frequency of using haircare products
- Profile of female haircare users
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- Figure 42: Profile of GB female haircare users, by age, 2005
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- Figure 43: Penetration of haircare products, by women, by age, 2005
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- Figure 44: Volume importance index of haircare products, by women, by age, 2005
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- Figure 45: Penetration of haircare products, by women, by working status, 2005
- Profile of male haircare users
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- Figure 46: Profile of GB male haircare users, by age, 2005
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- Figure 47: Penetration of haircare products, by men, by age, 2005
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- Figure 48: Volume importance index of haircare products, by men, by age, 2005
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- Figure 49: Penetration of haircare products, by men, by working status, 2005
The Consumer – Attitudes towards Appearance
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- Women’s attitudes towards personal appearance
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- Figure 50: Trends in attitudes towards cosmetics and toiletries, by women, 2002-05
- Men’s attitudes towards personal appearance
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- Figure 51: Trends in attitudes towards cosmetics and toiletries, by men, 2002-05
The Consumer – Detailed Demographics
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- Haircare products
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- Figure 52: Profile of female haircare users, by product, by demographic sub-group, 2005
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- Figure 53: Profile of male haircare users, by product, by demographic sub-group, 2005
- Shampoo
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- Figure 54: Penetration of haircare products, by type, by women, by demographic sub-group, 2005
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- Figure 55: Penetration and frequency of using shampoo, by men, by demographic sub-group, 2005
- Conditioner
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- Figure 56: Penetration and frequency of using conditioner, by women, by demographic sub-group, 2005
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- Figure 57: Penetration and frequency of using conditioner, by men, by demographic sub-group, 2005
- Hairspray
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- Figure 58: Penetration and frequency of using hairspray, by women, by demographic sub-group, 2005
- Hair gel, mousse and spray
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- Figure 59: Penetration and frequency of using hair gel, mousse and spray, by women, by demographic sub-group, 2005
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- Figure 60: Penetration and frequency of using hair gel, mousse and spray, by men, by demographic sub-group, 2005
- Hair colourant, bleach and lightener
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- Figure 61: Penetration and frequency of using hair colourant, bleach and lightener, by women, by demographic sub-group, 2005
Prospects
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- Value for money is a growing consumer priority
- Hypersegmentation to continue in shampoos and conditioners
- Fashion trends shape demand for colourants and styling products
Forecast
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- Lifting and flattening trends
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- Figure 62: Forecast of UK retail value sales of haircare products, at current prices, in euro terms, 2005-10
- Hair raising – in the long term
- Heading for £1 billion
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- Figure 63: Forecast of UK retail value sales of haircare products, at current prices, in sterling terms, 2005-10
- All sectors to record double-digit growth
- Some price rises to return
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- Figure 64: Forecast of UK retail value sales of haircare products, at constant prices, in euro terms, 2005-10
- A wait for real growth
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- Figure 65: Forecast of UK retail value sales of haircare products, at constant prices, in sterling terms, 2005-10
- Real sterling growth shows little improvement on past performance
- Trading up must provide the bounce to the future market
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