Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Hispanic population tops 43 million
- Hispanics are not a homogeneous group
- Larger households; lower incomes
- Hispanics spend less than average in most categories
- Presence of children influences spending
- Hispanics are more likely than the average American to enjoy shopping
- Advertising is more enjoyable to Hispanics
- Some differences found in types of retailers visited
- Nearly half of Hispanics ordered something through the Internet
Demographics
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- Hispanics: The largest minority group
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- Figure 1: U.S. population by race and Hispanic origin, 2006
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- Figure 2: U.S. population, by Hispanic origin, 2001-11
- Figure 3: Percentage of population by age and Hispanic origin, 2006
- Characteristics of the Hispanic population
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- Figure 4: Age distribution of the U.S. population, by Hispanic origin, 2006
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- Figure 5: Household size, by Hispanic origin, 2004
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- Figure 6: Households by presence of children and Hispanic origin, 2004
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- Figure 7: Household type, by Hispanic origin, 2004
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- Figure 8: U.S. Hispanic population by language spoken at home, 2005
- Most Hispanics work, but have relatively low incomes
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- Figure 9: Labor force participation, by Hispanic origin, 2005
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- Figure 10: Median household income, by race and Hispanic origin, 2004
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- Figure 11: Homeownership rates by Hispanic origin, 1994-2004
- Diversity within the Hispanic population
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- Figure 12: Native-born/foreign-born Hispanics and country of origin/heritage, 2004
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- Figure 13: Hispanics by country of origin/heritage, 2004
- Acculturation level varies among Hispanics
Spending Patterns
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- Introduction
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- Figure 14: Consumer units by Hispanic origin of reference person, 2004
- Spending overview
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- Figure 15: Average expenditures in major categories, by Hispanic origin, 2004
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- Figure 16: Share of total expenditures in major categories accounted for by Hispanic origin and non-Hispanic consumer units, 2004
- Housing
- Shelter and utilities
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- Figure 17: Average expenditures on shelter and utilities, by Hispanic origin, 2004
- Household operations, furnishings, and equipment
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- Figure 18: Average expenditures on household operations, furnishings, and equipment, by Hispanic origin, 2004
- Transportation
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- Figure 19: Average expenditures on transportation, by Hispanic origin, 2004
- Food and beverages
- Food and beverages at home
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- Figure 20: Average expenditures on food and beverages at home, by Hispanic origin, 2004
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- Figure 21: eClip: Butter–Country Crock, why Celinda uses butter instead of oil when cooking
- Food and beverages away from home
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- Figure 22: Average expenditures on food and beverages away from home, by Hispanic origin, 2004
- Apparel and related services
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- Figure 23: Average expenditures on apparel and related services, by Hispanic origin, 2004
- Health care
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- Figure 24: Average expenditures on health care, by Hispanic origin, 2004
- Entertainment
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- Figure 25: Average expenditures on entertainment, by Hispanic origin, 2004
- Other expenditures
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- Figure 26: Average expenditures on other categories, by Hispanic origin, 2004
Shopping Attitudes
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- Introduction
- Attitudes about shopping and advertising
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- Figure 27: Enjoyment of shopping and preferred shopping companions, by Hispanic origin, May 2004-May 2005
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- Figure 28: Enjoyment of shopping and preferred shopping companions, by nativity, May 2004-May 2005
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- Figure 29: U.S. Hispanic population by language spoken at home, 2005
- Figure 30: Enjoyment of shopping and preferred shopping companions, by language spoken at home, May 2004-May 2005
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- Figure 31: Enjoyment of shopping and preferred shopping companions, by country of origin/heritage, May 2004-May 2005
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- Figure 32: Shopping influences, by Hispanic origin, May 2004-May 2005
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- Figure 33: eClip: Going shopping; Marisela’s responses to her family’s grocery requests
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- Figure 34: Shopping influences, by nativity, May 2004-May 2005
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- Figure 35: Shopping influences, by language spoken at home, May 2004-May 2005
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- Figure 36: Shopping influences, by country of origin/heritage, May 2004-May 2005
- Attitudes about commercials and advertising
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- Figure 37: Attitudes about commercials and advertising, by Hispanic origin, May 2004-May 2005
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- Figure 38: eClip: Where do you get food ideas?; where Celinda gets her recipe ideas
- Figure 39: Attitudes about commercials and advertising, by Hispanic origin, by nativity, May 2004-May 2005
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- Figure 40: Attitudes about commercials and advertising, by language spoken at home, May 2004-May 2005
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- Figure 41: Attitudes about commercials and advertising, by country of origin/heritage, May 2004-May 2005
Shopping Behavior
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- Shopping at brick-and-mortar retailers
- Supermarkets, drug stores, and convenience stores
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- Figure 42: Shopping at supermarkets, drug stores, and convenience stores, by Hispanic origin, May 2004-May 2005
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- Figure 43: Shopping at supermarkets, drug stores, and convenience stores, by nativity, May 2004-May 2005
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- Figure 44: Shopping at supermarkets, drug stores, and convenience stores, by language spoken at home, May 2004-May 2005
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- Figure 45: Shopping at supermarkets, drug stores, and convenience stores, by country of origin/heritage, May 2004-May 2005
- Shopping at other types of retailers
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- Figure 46: Shopping at other types of retailers, by Hispanic origin, May 2004-May 2005
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- Figure 47: Shopping at other types of retailers, by nativity, May 2004-May 2005
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- Figure 48: Shopping at other types of retailers, by language spoken at home, May 2004-May 2005
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- Figure 49: Shopping at other types of retailers, by country of origin/heritage, May 2004-May 2005
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- Figure 50: Visits to shopping malls and strip malls, by Hispanic origin, May 2004-May 2005
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- Figure 51: Shopping at other types of retailers, by nativity, May 2004-May 2005
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- Figure 52: Shopping at other types of retailers, by language spoken at home, May 2004-May 2005
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- Figure 53: Shopping at other types of retailers, by country of origin/heritage, May 2004-May 2005
- Mail order, telephone, catalog, and Internet shopping
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- Figure 54: Computer ownership and usage, by race/ethnicity, May 2004-May 2005
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- Figure 55: U.S. broadband household projections, 2000-10
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- Figure 56: Phone/mail order, catalog, and Internet shopping, by Hispanic origin, May 2004-May 2005
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- Figure 57: Phone/mail order, catalog, and Internet shopping, by nativity, May 2004-May 2005
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- Figure 58: Phone/mail order, catalog, and Internet shopping, by language spoken at home, May 2004-May 2005
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- Figure 59: Phone/mail order, catalog, and Internet shopping, by country of origin/heritage, May 2004-May 2005
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- Figure 60: Types of products ordered by mail/phone, by Hispanic origin, May 2004-May 2005
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- Figure 61: Types of products ordered by mail/phone, by nativity, May 2004-May 2005
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- Figure 62: Types of products ordered by mail/phone, by language spoken at home, May 2004-May 2005
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- Figure 63: Types of products ordered by mail/phone, by country of origin/heritage, May 2004-May 2005
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