Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Fluctuating market gains in 2005
- Private label leads product rollout
- Popularity of multi-symptom products poses market competition
- Drops/lozenges lead segments, syrups and liquids declining
- Cadbury Adams and Wyeth lead narrow field of top suppliers
- Drug stores remain preferred retail outlet
- Sales underestimate actual incidence of using remedies
- Drug wars directly impact cough remedies
- In-store clinics can positively impact sales
- The future of the cough and throat remedy market
Market Drivers
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- Frequency of coughs and sore throats
- Seasonal severity
- Homeopathic remedies gain ground
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- Figure 1: Sales of natural cough and throat remedies, through natural products channels, 2002-05
- New product introductions
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- Figure 2: New product introductions of cough drops, cough syrup and cough-related products, 2002-05
- Population factors
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- Figure 3: U.S. population by age, 2000-10
- Payer and physician emphasis
- All-in-one medications outsell symptom-specific remedies
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- Figure 4: Sales of multi-symptom and symptom-specific remedies, 2000-04
Market Size and Trends
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- Market size
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- Figure 5: FDM sales of cough and throat remedies, at current and constant prices, 2000-05
- Figure 6: Graph: Trends in FDM sales of cough and sore throat remedies, at current and constant prices, 2000-05
- Estimated Wal-Mart and warehouse club sales of cough and sore throat remedies
- Market trends
- Category review—packaged medications
- Combination packs for day and night relief
- Packaging trends
- GNPD forecast/predictions
Market Segmentation
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- Overview
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- Figure 7: FDM sales of cough and throat remedies, by product type, 2003 and 2005
- Figure 8: Graph: FDM sales of cough and sore throat remedies, by type, 2005
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- Figure 9: Graph: Trends in FDM sales of cough and sore throat remedies, by type, at current and constant prices, 2004-2009
- Cough and sore throat drops
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- Figure 10: FDM sales of cough and sore throat drops, at current and constant prices, 2000-05
- Cough syrup
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- Figure 11: FDM sales of cough syrup, at current and constant prices, 2000-05
- Sore throat remedies
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- Figure 12: FDM sales of sore throat remedies, at current and constant prices, 2000-05
Supply Structure
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- Introduction
- Companies and brands
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- Figure 13: FDM sales of cough and throat remedies, by manufacturer, 2003 and 2005
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- Figure 14: Graph: FDM sales of cough and sore throat remedies, by manufacturer, 2005*
- Cough and sore throat drops
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- Figure 15: FDM sales of cough and sore throat drops, by manufacturer and brand, 2003 and 2005
- Cough syrup
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- Figure 16: FDM sales of cough syrup, by manufacturer and brand, 2003 and 2005
- Sore throat remedies
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- Figure 17: FDM sales of sore throat remedies, by manufacturer and brand, 2003 and 2005
- Company profiles
- Cadbury Adams (Cadbury Schweppes)
- Wyeth Consumer Healthcare
- Ricola USA
- UCB Pharma, Inc.
- Prestige Brands Holdings
- Procter & Gamble (P&G)
- Other companies
Advertising and Promotion
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- Overview
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- Figure 18: U.S. and global adspend for selected manufacturers, 2003 and 2004
- Company activity
Retail Distribution
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- Introduction
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- Figure 19: FDM sales of cough and throat remedies, by channel, 2003 and 2005
- Figure 20: Graph: FDM sales of cough and sore throat remedies, by channel, 2005
- Drug stores
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- Figure 21: Drug store sales of cough and throat remedies, at current and constant prices, 2000-05
- Supermarkets
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- Figure 22: Supermarket sales of cough and throat remedies, at current and constant prices, 2000-05
- Mass merchandisers
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- Figure 23: Mass merchandiser sales of cough and throat remedies, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Adult use of sore throat products and cough syrups
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- Figure 24: Incidence of using throat and cough remedies, May 2004-May 2005
- Types of sore throat products used
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- Figure 25: Forms and types of sore throat remedies used, May 2004-May 2005
- Brands used
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- Figure 26: Brands of sore throat remedies used, May 2004-May 2005
- Frequency of use
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- Figure 27: Frequency of using sore throat products, May 2004-May 2005
- Types of cough syrups used
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- Figure 28: Types of cough syrup used, May 2004-May 2005
- Brands used
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- Figure 29: Brands of cough syrup used, May 2004-May 2005
- Frequency of use
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- Figure 30: Frequency of using cough syrup, May 2004-May 2005
- Household use of children’s cough and sore throat remedies
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- Figure 31: Household use of children’s cough/cold products, May 2004-May 2005
- Forms used
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- Figure 32: Forms of children’s cough/cold products used, May 2004-May 2005
- Brands used
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- Figure 33: Brands of children’s cough/cold products used, May 2004-May 2005
- Incidence of purchasing cough or sore throat remedies
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- Figure 34: Incidence of buying throat and cough remedies, January 2006
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- Figure 35: Incidence of buying throat and cough remedies, by gender, January 2006
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- Figure 36: Incidence of buying throat and cough remedies, by age, January 2006
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- Figure 37: Incidence of buying throat and cough remedies, by race/ethnicity, January 2006
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- Figure 38: Incidence of buying throat and cough remedies, by presence of children, January 2006
- Cough and sore throat remedy purchase behavior
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- Figure 39: Cough and sore throat remedy purchase behavior, January 2006
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- Figure 40: Cough and sore throat remedy purchase behavior, by age, January 2006
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- Figure 41: Cough and sore throat remedy purchase behavior, by gender, January 2006
- Summary
Future and Forecast
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- Future trends
- Legislative restrictions threaten market
- Retail clinics
- Delivery innovation
- MARKET FORECAST
- Cough and throat remedies
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- Figure 42: Forecast of total U.S. FDM sales of cough and throat remedies, at current and constant prices, 2005-10
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- Figure 43: Graph: Forecast of total U.S. FDM sales of cough and throat remedies, at current prices, with inflation-adjusted annual rate of change, 2005-10
- Cough and sore throat drops
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- Figure 44: Forecast of U.S. FDM sales of cough and sore throat drops, at current and constant prices, 2005-10
- Cough syrup
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- Figure 45: Forecast of U.S. FDM sales of cough syrup, at current and constant prices, 2005-10
- Sore throat remedies
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- Figure 46: Forecast of U.S. FDM sales of sore throat remedies, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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