Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage
- ACORN
- Abbreviations
Premier Insight
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- A wider price portfolio
- The grey trip
- The joys of the open road
Summary of Key Report Findings
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- Overseas hire drives market, but high costs a problem
- Independent travel encourages European fly-drive
- Economy rules
- Downward trend for industry – leisure traveller to save the day
- The supply side
- AB growth is good news for industry
- Car hire gives freedom but costs are a concern
- Internet – the perfect medium
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
- The effect of exchange rates
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- Figure 2: Annual average spot exchange rate for Sterling against the US dollar and the euro, 2000-05
- Demographic factors
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- Figure 3: Trends in the age structure of the UK population, by gender, 2000-10
- Increase in the number of ABs is good news for the industry
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- Figure 4: Forecast adult population trends, by socio-economic group, 2000-10
- Lifestage
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- Figure 5: Forecast adult population trends, by socio-economic group, 2000-10
Market Background
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- Holidays
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- Figure 6: Domestic and overseas holidays, 2000-05
- Holidays abroad
- Overseas destinations
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- Figure 7: UK holiday trips abroad, by region and organisation, 2000-04
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- Figure 8: UK holiday visits and nights, by country of destination and organisation, 2004
- Figure 9: UK holiday spending abroad, by country of destination and organisation, 2004
- Transport
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- Figure 10: UK holiday trips abroad, by mode of transport, 2000-04
- Motoring
- Government transport policies
- Penetration of car ownership
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- Figure 11: Household ownership of cars, 1999-2005
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- Figure 12: Car ownership levels, by region, 2004
- Gender split of driving licence holders
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- Figure 13: Full car driving licence holders, by gender, 1975/76-2004
Market Size and Segmentation
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- Figure 14: Estimated total UK car and van hire market, 2000-05
- Corporate vs leisure
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- Figure 15: Car hire market penetration, by use, UK, 1999-2005
- Home versus abroad
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- Figure 16: Adults aged 17+ hiring a car on their last holiday, 2000-05
- Airport versus downtown
- Budget versus luxury
- Owned fleet versus franchise versus broker
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The Supply Structure
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- Avis Europe
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- Figure 17: Avis Group, operating results, 2000-04
- easyCar
- Europcar
- Hertz
- Holiday Autos
- Vanguard Rental (UK) Ltd (Alamo Rent A Car, National Car Rental and Guy Salmon Prestige Rental)
The Consumer
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- Brands used
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- Figure 18: Car hire by brand used in the past 12 months, September 2005
- Brands used by demographics
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- Figure 19: Branded car hire used, by gender, age, socio-economic group, marital and working status in the past 12 months, September 2005
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- Figure 20: Branded car hire used, by TV region and ACORN group in the past 12 months, September 2005
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- Figure 21: Branded car hire used, by brand and detailed lifestage in the past 12 months, September 2005
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- Figure 22: Branded car hire used, by brand, car ownership, media usage, Internet usage, grocery store usage in the past 12 months and commercial TV viewing, September 2005
Consumer Attitudes and Targeting Opportunities
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- Attitudes towards holiday car hire
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- Figure 23: Attitudes towards car hire in the past 12 months, September 2005
- Car hire target groups
- Decisive Drivers (27% of adults 17+ or 12.8 million)
- Dubious Drivers (15% of adults 17+ or 7.1 million)
- Defiant Drivers (57% of adults 17+ or 27.1 million)
- Target groups by demographic analysis
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- Figure 24: Target groups, by gender, age, socio economic group, marital and working status, September 2005
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- Figure 25: Target groups, by TV region and ACORN group, September 2005
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- Figure 26: Target groups, by detailed lifestage, September 2005
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- Figure 27: Target groups, by car ownership, media usage, grocery store usage and commercial TV viewing, September 2005
- Target groups by hire car companies used
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- Figure 28: Target groups, by hire car companies used, September 2005
- Target groups by attitudes towards car hire
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- Figure 29: Target groups, by attitudes towards car hire, September 2005
- Correlation between brands and number of companies used
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- Figure 30: Number of hire companies used, by brand, September 2005
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Positive attitudes
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- Figure 31: Positive attitudes towards car hire in the past 12 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 32: Positive attitudes towards car hire in the past 12 months, by TV region and ACORN group in the past 12 months, September 2005
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- Figure 33: Positive attitudes towards car hire in the past 12 months, by detailed lifestage, September 2005
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- Figure 34: Positive attitudes towards car hire in the past 12 months by car ownership, media usage, choice of grocery stores and commercial TV viewing, September 2005
- Attitudes towards organisation
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- Figure 35: Attitudes towards car hire organisation in the past 12 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 36: Attitudes towards car hire organisation in the past 12 months, by TV region and ACORN group, September 2005
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- Figure 37: Attitudes towards car hire organisation in the past 12 months, by detailed lifestage, September 2005
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- Figure 38: Attitudes towards car hire organisation in the past 12 months, by car ownership, Internet usage, media usage, choice of grocery stores and commercial TV viewing, September 2005
- Negative attitudes
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- Figure 39: Negative attitudes towards car hire in the past 12 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 40: Negative attitudes towards car hire in the past 12 months, by TV region and ACORN group, September 2005
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- Figure 41: Negative attitudes towards car hire in the past 12 months, by detailed lifestage, September 2005
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- Figure 42: Negative attitudes towards car hire in the past 12 months, by car ownership, Internet usage, media usage, choice of grocery stores and commercial TV viewing, September 2005
The Future
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- Greener cars
- Shorter term hiring
- London Olympics 2012
- UK airport expansion
Forecast
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- Figure 43: Forecast of the total UK holiday car hire market, by value, 2005-10
- Factors used in the forecast
- Scenario-based forecast
- Scenario 1 – static
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- Figure 44: Static scenario forecast of the total UK holiday car hire market, by value, 2005-10
- Scenario 2 – optimistic
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- Figure 45: Optimistic scenario forecast of the total UK holiday car hire market, by value, 2005-10
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- Figure 46: Demographic breakdown of car hire target groups, 2005
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