Good news about links between tea consumption and a lower risk of cancer and heart disease have convinced many consumers, especially older people, to take up or increase tea consumption.

At the same time, product innovations-ready-to-drink tea and new flavors-have kept tea competitive as beverage makers have flooded the marketplace with new types of drinks. But the net effect has

been one of maintaining expenditure from consumers, rather than generating incremental sales

-Extract from The US Tea Market Report

The US Tea Market Report provides in-depth analysis on:

· Which demographic is being targeted with new tea products

· Why American's need for instant gratification plays into the tea market

· What type of competition tea faces from other beverages

· How the health benefits of tea are helping drive the market

Only Mintel consumer intelligence reports can give you the answers you need. Through our exclusive consumer research, we explored the usage of and attitudes

towards tea and asked questions such as:

· Do you ever drink hot or cold tea that you make at home?

· How many cups of hot or cold tea that you make at home do you drink in an average week?

· In what forms do you purchase tea?

· What is important to you when purchasing tea?

The research in every Mintel consumer intelligence report is conducted by our knowledgeable US editorial team and industry experts to ensure that we answer the needs of our clients.

Our reports cover key US consumer sectors in 14 categories and combine exclusive, original, quantitative data with comprehensive market analysis. This report contains US IRI InfoScan data.

For information on how to purchase this report, please call our sales team at 312-943-5250.