Table of Contents
Introduction and Abbreviations
-
- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
-
- Designer soft drinks
- Encourage amateur cocktail bartenders
- Possibilities for new entrants
Executive Summary
-
- Health concerns and NPD drive growth in the market
- Growth outstrips soft drinks market
- Flavoured water and premium drinks take largest shares
- BSD takes the greatest share
- NPD in packaging, flavours and function
- Strongest growth in the on-trade
- Young, mass-market appeal
- Future promises continuing growth
Market Drivers
-
- The healthy proposition
-
- Figure 1: Agreement with selected lifestyle statements, 2001-05
-
- Figure 2: Penetration of soft drinks, 2002-04
- NPD maintains consumer interest
- An alternative to alcohol
-
- Figure 3: Consumption of alcoholic drinks, 2000-04
- The demise of the ‘lunchtime pint’
- The importance of image
- Seasonality and the weather
-
- Figure 4: UK average summer temperature and sunshine hours, 2002-05
- Coffee shop culture encourages home consumption
-
- Figure 5: Number of coffee shops, by turnover, 2000-04
- Rising disposable incomes mean consumers willing to pay more
-
- Figure 6: PDI and consumer expenditure, at constant 2000 prices, 2000-09
- Population trends and demographics
-
- Figure 7: Trends and projections in UK population, by age group, 2000-09
- Figure 8: Trends and projections in UK population, by socio-economic group, 2000-09
Market Size and Trends
-
- ‘Healthy’ image driving healthy growth
-
- Figure 9: UK retail sales of adult soft drinks, by volume and value, 2000-05
- Growth outstripping soft drinks market
-
- Figure 10: UK retail sales of adult soft drinks against total soft drinks, by volume and value, 2001-05
Market Segmentation
-
- Flavoured water takes highest share of volumes, but loses out in value
-
- Figure 11: UK retail sales of adult soft drinks, by type, volume and value, 2003 and 2005
- Growth in sales of flavoured water slows
-
- Figure 12: UK retail sales of flavoured water, by volume and value, 2000-05
- Sugar vs sweeteners
- Fruit drinks offer a healthier alternative
-
- Figure 13: UK retail sales of adult fruit drinks, volume and value, 2000-05
- New product launches driving growth
- Consumers seeking additional benefits
- Exotic tastes ‘on the go’
- Premium sector boosted by a willingness to pay more
-
- Figure 14: UK retail sales of premium adult drinks, volume and value, 2000-05
- Premium dilutables performing well
- Health and convenience key to sector growth
- Iced tea and coffee – an emerging segment
-
- Figure 15: UK retail sales of RTD tea and coffee, volume and value, 2000-05
The Supply Structure
-
-
- Figure 16: Selected manufacturers/distributors and brands in the UK adult soft drinks market, 2005
- Danone leads the market in volume terms
-
- Figure 17: Estimated UK supplier shares of adult soft drinks, by volume, 2003 and 2005
- BSD takes greatest value share
-
- Figure 18: Estimated UK supplier shares of adult soft drinks, by value, 2003 and 2005
- Companies and brands
- AG Barr
- Belvoir Fruit Farms
- Bottlegreen Drinks
- Britvic Soft Drinks
- Amé
- Aqua Libra
- J2O
- Other brands
- Above-the-line investment across the board
-
- Figure 19: Britvic, advertising expenditure on selected brands, 2000-05
- Cadbury Schweppes
- Coca-Cola Enterprises
- Oasis
- Appletiser
- Other brands
- Danone
- Volvic Touch of Fruit
- Shape
- Del Monte Europe
- The Feel Good Drinks Company
- Fentimans
- Gerber
- Ocean Spray
-
- Figure 20: Main media advertising expenditure in support of Ocean Spray, 2000-04
- Welch’s
- Kraft Foods
- Matthew Clark Brands
- Merrydown
- Rubicon
- The Silver Spring Mineral Water Company
- Stock Vital
- Tetley
- Twinings
- Unilever
-
- Figure 21: Main media advertising expenditure in support of Lipton Iced Tea (£000), 2002-05
- Own label
- Others
-
New Product Trends
-
- Fruit-based drinks dominate
- Blackcurrant and cranberry are leading flavours
- RTD tea – an expanding category
- Flavoured waters less prominent than juice drinks
- Functionality and wellbeing are key features
- Winter warmers
- Convenience and packaging
- New product briefs
Distribution
-
- All channels benefiting from strong demand
- NPD encouraging growth in both impulse and take-home sectors
-
- Figure 22: UK retail sales of adult soft drinks, by value and type of outlet, 2003 and 2005
- On-trade looks to non-alcoholic revenue
The Consumer
-
- Purchasing of adult soft drinks
-
- Figure 23: Adult soft drinks bought in the last six months, 2001-05
- Consumption on the rise
- Niche sectors grow in popularity
- Consumption highest amongst middle socio-economic groups
- A young consumer base
-
- Figure 24: Consumption of adult soft drinks, by age, August 2005
- The family factor
- Opportunities to increase volumes
- Targeting by media
- Media usage reflects socio-economic profile
- Consumers of adult soft drinks watch more television
- Weight of consumption
-
- Figure 25: Weight of consumption of flavoured water, herbal and premium soft drinks, 2001-05
- Heavy usage on the rise
- Light vs heavy usage – the demographic profile
- Older consumers welcome alternatives to carbonates
- ABC1s – the social drinkers
- The influence of children
The Consumer – Detailed Demographics
-
-
- Figure 26: Adult soft drinks bought in the last six months, by gender, age, socio-economic group and region, August 2005
-
- Figure 27: Adult soft drinks bought in the last six months, by marital status, working status, presence of children, lifestage and Special Groups, August 2005
-
- Figure 28: Adult soft drinks bought in the last six months, by media usage, household size, ACORN category, TV viewing and supermarkets, August 2005
-
- Figure 29: Weight of consumption of flavoured water, herbal and premium soft drinks, by gender, age, socio-economic group, presence of children and marital status, 2005
-
- Figure 30: Weight of consumption of flavoured water, herbal and premium soft drinks, by working status, household size, region, lifestage and Mintel’s Special Groups, 2005
-
The Consumer: Attitudes and Typologies
-
- Attitudes towards adult soft drinks
-
- Figure 31: Attitudes towards adult soft drinks, 2003-05
- Negative attitudes feature highly
- A popular meal accompaniment
- Strongest resistance among older consumers
- The sceptical ABs
- Young DEs buy into healthy image
- Cross-tabulation – attitudes investigated further
-
- Figure 32: Cross-tabulation of attitudes towards adult soft drinks by attitudes towards adult soft drinks, August 2005
- Health and price concerns the main deterrents
- Avoiding alcohol at dinner
-
- Figure 33: Cross-tabulation of types of adult soft drinks by attitudes towards adult soft drinks, August 2005
- Herbal drinks and iced tea – popular meal accompaniments
- A question of taste
- Correlation analysis
-
- Figure 34: Cross-analysis of supermarket usage and consumption of adult soft drinks, August 2005
- Fizzy fruit drinks ripe for growth
-
- Figure 35: Correlation analysis of supermarket usage and consumption of adult soft drinks, August 2005
The Consumer: Attitudes and Typologies – Detailed Demographics
-
-
- Figure 36: Attitudes towards adult soft drinks, by gender, age, socio-economic group and region, August 2005
-
- Figure 37: Attitudes towards adult soft drinks, by marital status, working status, presence of children, lifestage and Special Groups, August 2005
-
- Figure 38: Attitudes towards adult soft drinks, by media usage, household size, ACORN category, TV viewing and supermarkets, August 2005
-
- Figure 39: Further attitudes towards adult soft drinks, by gender, age, socio-economic group and region, August 2005
-
- Figure 40: Further attitudes towards adult soft drinks, by marital status, working status, presence of children, lifestage and Special Groups, August 2005
-
- Figure 41: Further attitudes towards adult soft drinks, by media usage, household size, ACORN category, TV viewing and supermarkets, August 2005
-
- Figure 42: Consumer target groups, by gender, age, socio-economic group, ACORN category and lifestage, August 2005
-
- Figure 43: Consumer target groups, by detailed lifestage, region, presence of children, Mintel’s Special Groups and media usage, August 2005
-
- Figure 44: Consumer target groups, by supermarket usage and TV viewing, august 2005
-
Future and Forecast
-
- Economic and demographic trends suggest continuing growth
- On-trade sales set to take greater share
- Health concerns will continue to drive the market
- Big players to maintain dominance
- Interest from other manufacturers to increase
- Impressive growth to continue
-
- Figure 45: Forecast of the UK adult soft drinks market, by segment, by value, 2005-10
- Figure 46: Forecast of the UK adult soft drinks market, by segment, by volume, 2005-10
- Factors used in the forecast
Back to top