Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Portion sizes: growing customisation
- Ethnic stagnation
- Wine by the glass to accompany multi-course or ‘grazing’ menus
Summary of Key Report Findings
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- More frequent, but lower-cost eating out
- Still a special occasion
- Matching trends to markets
- Decline of the traditional eating timetable
- The resurgence of traditional British fare
- The demand for premium ingredients
- Freshness rather than function
- Growth in innovative menu formats
Market Factors
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- Economic factors
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- Figure 1: PDI and consumer expenditure, at current and constant prices, 2000-10
- Demographic changes
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- Figure 2: Changes in population age, 2000-10
- Figure 3: Changes in lifestage structure, 2000-10
- Frequency of eating out
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- Figure 4: Frequency of visiting restaurants in the last 12 months, 2002-05
- Vegetarianism
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- Figure 5: Statements regarding vegetarianism, 2000-05
- In-home consumption
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- Figure 6: Expenditure on food for in-home consumption, 2000-05
- Fish trends
- Bar and grill concepts
- The threat of Asian Bird flu
- Fresh rather than functional
- The salt drive
- The smoking ban
Market Size and Segmentation
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- The eating out market
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- Figure 7: The eating out market, 2000-05
- Market segmentation
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- Figure 8: Percentage value growth of the eating out market*, by segment, 2000-05
Menu Development Issues and Strategies
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- Menu development responsibilities
- Matching trends to markets
- Innovation versus familiarity
- Menu changes
- Menu length
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- Figure 9: Size of menu, 2005
- Menu anxiety
- Lunchtime versus evening, weekend versus weekday
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- Figure 10: Purchasing habits towards lunch and evening meals, by lifestage, August 2005
- Lighter options and ‘grazing’ menus
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- Figure 11: Attitudes towards eating out, April 2005
- Extending drinks selection
- External sources of menu planning and development
- Complete menu management
- Costing and menu pricing
- Food Development Association
- MenuMasters
The Rise of Modern British Cuisine
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- Bestsellers, ‘must-haves’ and current trends
- Local sourcing and the reaffirmation of seasonality
- Seasonality
- Menu transparency (provenance, seasonal produce and food miles)
- Regional produce and EU-protected names
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- Figure 12: EU-protected food names, 2005
- Problems with local sourcing
- Local sourcing tools
The Influence of American Trends
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- In order to establish currently growing or future trends which often filter down from the US, research was conducted using Mintel’s Menu Insights which is a Web-based US source covering flavour trend reports as well as a menu database covering information on the top 350 chains and top 150 independent restaurants from the US.
- Customisation
- Authenticity
- Current flavour trends
- Fruit and vegetables
- Nuts, soy and ginger
- Alcohol and drink-inspired dishes
The Consumer
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- Favourite meals
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- Figure 13: Favourite meals, August 2005
- Favourite meals by demographic analysis
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- Figure 14: Most popular meals, by gender, age and socio-economic group, August 2005
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- Figure 15: Most popular meals, by detailed lifestage groups, August 2005
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- Figure 16: Most popular meals, by region and ACORN category, August 2005
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- Figure 17: Most popular meals, by media, supermarket usage and commercial TV viewing, August 2005
- Next most popular meals by demographic analysis
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- Figure 18: Next most popular meals, by gender, age and socio-economic group, August 2005
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- Figure 19: Next most popular meals, by detailed lifestage groups, August 2005
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- Figure 20: Next most popular meals, by region and ACORN category, August 2005
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- Figure 21: Next most popular meals, by media, supermarket usage and commercial TV viewing, August 2005
Consumer Attitudes and Targeting Opportunities
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- Attitudes towards future menus
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- Figure 22: Desired options for future menus, August 2005
- Which menu developments suit which venues?
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- Figure 23: Desired options for future menus, by most popular meals, August 2005
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- Figure 24: Desired options for future menus, by next most popular meals, August 2005
- Menu trend targeting opportunities
- Traditionalists (32% of respondents or 15.6 million adults)
- Exotic Seekers (21% of respondents or 10.5 million adults)
- Healthy Eaters (19% of respondents or 9.4 million adults)
- Left Overs (28% of respondents or 13.9 million adults)
- What are the target groups’ favourite meals?
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- Figure 25: Menu trends target groups, by favourite meals, August 2005
- What are the target groups’ preferences for future menu development?
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- Figure 26: Menu trends target groups, by desired options for future menus, August 2005
- Consumers’ favourite meal repertoire
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- Figure 27: Number of favourite meals, by type of meal, August 2005
- CHAID analysis: menu targeting groups
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- Figure 28: CHAID analysis of the most popular meals, August 2005
- Assessing links – correlation analysis
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- Figure 29: Correlation analysis between favourite meals and desired options for future menus, August 2005
Consumer Attitudes and Targeting Opportunities: Detailed Demographics
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- Most popular desired menu options
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- Figure 30: Most popular desired menu options, by gender, age and socio-economic group, August 2005
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- Figure 31: Most popular desired menu options, by detailed lifestage groups, August 2005
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- Figure 32: Most popular desired menu options, by region and ACORN category, August 2005
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- Figure 33: Most popular desired menu options, by media, supermarket usage and commercial TV viewing, August 2005
- Next most popular desired menu options
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- Figure 34: Next most popular desired menu options, by gender, age and socio-economic group, August 2005
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- Figure 35: Next most popular desired menu options, by detailed lifestage groups, August 2005
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- Figure 36: Next most popular desired menu options, by region and ACORN category, August 2005
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- Figure 37: Next most popular desired menu options, by media, supermarket usage and commercial TV viewing, August 2005
- Menu trends target groups
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- Figure 38: Menu trend target groups, by gender, age and socio-economic group, August 2005
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- Figure 39: Menu trend target groups, by detailed lifestage groups, August 2005
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- Figure 40: Menu trend target groups, by region and ACORN category, August 2005
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- Figure 41: Menu trend target groups, by media, supermarket usage and commercial TV viewing, August 2005
The Future
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- Growth in innovation of menu formats as well as flavours
- Consumer-targeted venues
- Continuing trend to use fresher produce
- The growing mid-market eating out sector
Forecast
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- Menu trends: a population-based forecast
- Positive outlook for menus
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- Figure 42: Population forecast of consumer typologies, 2005-10
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- Figure 43: Demographic breakdown of consumer typologies, August 2005
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