Table of Contents
Premier Insight
Executive Summary – UK
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- The end of the growth phase
- An ageing population
- Challenges for the sector – 1
- Challenges for the sector – 2
- Prospects
- Market size
- Market leaders
- Concentration – high, but not as high as it appears
Background Data – United Kingdom
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- Population
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- Figure 1: UK: Population trends, 2000-04
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- Figure 2: UK: Population, by age group and sex, 2004
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- Figure 3: UK: Households, 2004
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- Figure 4: UK: Regions and major cities, 2003
- Economy
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- Figure 5: UK: Gross domestic product, 1995-2004
- Figure 6: UK: Consumer prices, 1997-2004
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- Figure 7: UK: Consumer expenditure, 1995-2004
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- Figure 8: UK: Detailed breakdown of consumer expenditure, 2000-04
The UK DIY Market
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- Market value and trends
- Mortgage equity withdrawal
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- Figure 9: Mortgage equity withdrawal, 1990-2005
- Where next?
- The DIY market
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- Figure 10: UK: Consumer spending on product categories stocked by DIY retailers, 2000-04
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- Figure 11: UK: Estimated DIY market size, 2000-04
- Retail and spending statistics
- Channels of distribution
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- Figure 12: UK: DIY market, channels of distribution, 2005
- The UK housing market
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- Figure 13: Great Britain: Households by size, 1961-2004
- Figure 14: One-person households, 1971-2004
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- Figure 15: Proportion of dwellings owner occupied, 1981-2004
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- Figure 16: Housing completions, 1990/91-2004/05
- Figure 17: UK: House price inflation, 1980-2004
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- Figure 18: Housing transactions, 1959-2003
- Retail prices
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- Figure 19: UK: Inflation on key products sold by DIY retailers, 2000-04
- DIY retailers
- Sales values and trends
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- Figure 20: UK: DIY specialists’ sales, 2000-05f
- Figure 21: UK: DIY specialists as % all retail sales, 1995-2005f
- Enterprise and outlet data
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- Figure 22: DIY specialists: enterprise and outlet data, 1999-2003
European DIY Consumer Trends
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- Introduction
- Comparison of DIY and home decorating habits across Europe
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- Figure 23: Europe: Spending in DIY stores per capita, 2004
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- Figure 24: Comparison of DIY habits and expenditure on DIY materials in Great Britain, France, Germany and Spain, 2005
- Trends in DIY/decorating activity
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- Figure 25: Europe: Proportions of the population doing DIY/decorating, 2002-05
- All countries score highly in ‘other’ activities
- Costs
- Lifestyle comparisons
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- Figure 26: Agreement with lifestyle statements relating to DIY and the home in Great Britain, France, Germany and Spain, 2005
- Consumers are still looking for ideas
- A third of consumers are practically-minded
- The French are the most positive and practical
UK Consumer Trends
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- Introduction
- Home decorating or other DIY work undertaken in the home
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- Figure 27: Penetration and profile of Consumers in Great Britain who have carried out home decorating or DIY in the last 12 months, 2005
- DIY tasks undertaken and amount spent on materials
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- Figure 28: DIY tasks carried out and amount spent on materials, by consumers in Great Britain in the last 12 months, 2003 and 2005
- Attitudes towards DIY and the home
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- Figure 29: Agreement with lifestyle statements relating to DIY and the home, 2003 and 2005
The Consumer
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- Key consumer findings
- Where do customers do their DIY shopping?
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- Figure 30: Stores used to purchase or browse DIY products in last 12 months, 1999-2005
- DIY retailers appealing successfully to the more affluent
- Older groups have an appetite for DIY
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- Figure 31: Stores used to purchase or browse DIY products in last 12 months, by gender, age and socio-economic group, October 2005
- Mixed retailers attract less affluent consumers
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- Figure 32: Stores used to purchase or browse DIY products in last 12 months, by gender, age and socio-economic group, October 2005
- ABs love the garden centre
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- Figure 33: Stores used to purchase or browse DIY products in last 12 months, by gender, age and socio-economic group, October 2005
The Consumer – Detailed Consumer Demographics
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- Figure 34: Stores used to purchase or browse DIY products in last 12 months, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 35: Stores used to purchase or browse DIY products in last 12 months, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 36: Stores used to purchase or browse DIY products in last 12 months, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 37: Stores used to purchase or browse DIY products in last 12 months, by region and ACORN category, October 2005
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- Figure 38: Stores used to purchase or browse DIY products in last 12 months, by region and ACORN category, October 2005
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- Figure 39: Stores used to purchase or browse DIY products in last 12 months, by region and ACORN category, October 2005
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- Figure 40: Stores used to purchase or browse DIY products in last 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, August 2005
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- Figure 41: Stores used to purchase or browse DIY products in last 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, August 2005
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- Figure 42: Stores used to purchase or browse DIY products in last 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, August 2005
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Consumer Attitudes and Typologies
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- Key consumer findings
- Product range at DIY stores
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- Figure 43: Product ranges consumers would like to see introduced or extended in DIY stores, October 2005
- Younger consumers keener on more furniture
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- Figure 44: Product ranges consumers would like to see introduced or extended in DIY stores, by gender, age and socio-economic group, October 2005
- Non-specialist DIY retailers encouraged to extend their ranges
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- Figure 45: Product ranges consumers would like to see introduced or extended in DIY stores, by stores shopped for DIY products, October 2005
- Gender differences are striking in audio-visual
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- Figure 46: Product ranges consumers would like to see introduced or extended in DIY stores, by gender, age and socio-economic group, October 2005
- Few differences in interest in electricals by retailer
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- Figure 47: Product ranges consumers would like to see introduced or extended in DIY stores, by stores shopped for DIY products, October 2005
- Services consumers would like to see offered at DIY outlets
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- Figure 48: Services consumers would like to see offered by DIY stores, October 2005
- Aesthetically-based services preferred by the young
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- Figure 49: Services consumers would like to see offered by DIY stores, by gender, age and socio-economic group, October 2005
- A wide base for services
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- Figure 50: Services consumers would like to see offered by DIY stores, by stores shopped for DIY products, October 2005
- Older consumers need plumbers
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- Figure 51: Services consumers would like to see offered by DIY stores, by gender, age and socio-economic group, October 2005
- Less traditional shoppers demand provision of services
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- Figure 52: Services consumers would like to see offered by DIY stores, by stores shopped for DIY products, October 2005
- A cooler response to design from ageing consumers
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- Figure 53: Services consumers would like to see offered by DIY stores, by gender, age and socio-economic group, October 2005
- Homebase attracts a higher response
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- Figure 54: Services consumers would like to see offered by DIY stores, by stores shopped for DIY products, October 2005
- Attitudes towards buying DIY products
- Consumers rate advice and involvement from retailers
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- Figure 55: Attitudes towards buying DIY products, October 2005
- Advice to customers on DIY tasks and products
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- Figure 56: Advice to customers on DIY tasks and products, by gender, age and socio-economic group, October 2005
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- Figure 57: Advice to customers on DIY tasks and products, by stores shopped for DIY products, October 2005
- DIY shopping experience
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- Figure 58: DIY shopping experience, by gender, age and socio-economic group, October 2005
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- Figure 59: DIY shopping experience, by stores shopped for DIY products, October 2005
- Developing channels of distribution
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- Figure 60: Attitudes to DIY in supermarkets and on the Internet, by gender, age and socio-economic group, October 2005
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- Figure 61: Attitudes to DIY in supermarkets and on the Internet, by stores shopped for DIY products, October 2005
- Number of different stores visited
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- Figure 62: Number of different stores used for purchasing or browsing DIY products in the last 12 months, October 2005
- Number of product ranges consumers would like to see introduced
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- Figure 63: Number of product ranges consumers would like to see introduced or extended, October 2005
- Number of services consumers would like to see offered
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- Figure 64: Number of services consumers would like to see offered, October 2005
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- Figure 65: Cross analysis of number of product ranges consumers would like to see introduced or extended, by number of services consumers would like to see offered by DIY stores, October 2005
- Identifying targets
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- Figure 66: Consumer typologies for DIY retailing, October 2005
- The Enthusiastic Shoppers (9%)
- The Uninterested (35%)
- The Advice Seekers (20%)
- Confident DIYers (36%)
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- Figure 67: Consumer typologies for DIY retailing, by gender, age, socio-economic group, lifestage and Mintel’s Special Groups, October 2005
- Online presence a focus for services
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- Figure 68: Number of product ranges consumers would like to see introduced or extended and services they would like to see offered, by consumer typologies, October 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
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- Figure 69: Product ranges consumers would like to see introduced or extended in DIY stores, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 70: Product ranges consumers would like to see introduced or extended in DIY stores, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 71: Product ranges consumers would like to see introduced or extended in DIY stores, by region and ACORN category, October 2005
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- Figure 72: Product ranges consumers would like to see introduced or extended in DIY stores, by region and ACORN category, October 2005
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- Figure 73: Product ranges consumers would like to see introduced or extended in DIY stores, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 74: Product ranges consumers would like to see introduced or extended in DIY stores, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 75: Services consumers would like to see offered by DIY stores, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 76: Services consumers would like to see offered by DIY stores, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 77: Services consumers would like to see offered by DIY stores, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 78: Services consumers would like to see offered by DIY stores, by region and ACORN category, October 2005
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- Figure 79: Services consumers would like to see offered by DIY stores, by region and ACORN category, October 2005
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- Figure 80: Services consumers would like to see offered by DIY stores, by region and ACORN category, October 2005
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- Figure 81: Services consumers would like to see offered by DIY stores, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 82: Services consumers would like to see offered by DIY stores, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 83: Services consumers would like to see offered by DIY stores, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 84: Advice to customers on DIY tasks and products, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 85: DIY shopping experience, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 86: Developing channels of distribution, by lifestage and Mintel’s Special Groups, October 2005
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- Figure 87: Advice to customers on DIY tasks and products, by region and ACORN category, October 2005
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- Figure 88: DIY shopping experience, by region and ACORN category, October 2005
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- Figure 89: Developing channels of distribution, by region and ACORN category, October 2005
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- Figure 90: Advice to customers on DIY tasks and products, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 91: DIY shopping experience, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 92: Developing channels of distribution, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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- Figure 93: Consumer typologies for DIY retailing, by region and ACORN category, October 2005
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- Figure 94: Consumer typologies for DIY retailing, by media usage, commercial TV viewing and source of regular grocery shopping, October 2005
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UK Advertising
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- Total advertising
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- Figure 95: Main media advertising expenditure by principal DIY and hardware stores, 12 months to September 2001-05
- TV is not always the most effective medium
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- Figure 96: Main media advertising expenditure by principal DIY and hardware stores, by type of media, 12 months to September 2005
- Major advertisers
- Homebase
- B&Q
- Focus
- Wickes
Leading Players
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- Figure 97: UK: Leading DIY Players, 2004
- Market shares
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- Figure 98: UK: Leading DIY retailers’ share of all DIY retailers’ sales, 2004/05
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Prospects and Forecasts
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- The downturn
- DIY market – the creation of the superstores
- Expansion?
- The market is changing
- But will consumers respond?
- Forecast
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- Figure 99: UK: DIY retailers’ sales forecast, 2005-10
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- Figure 100: UK: DIY retailers’ sales as % of all retail sales, 2000-10
Major Company Profiles
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- Focus Group
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- Figure 101: Focus Group: Share of specialist DIY retailers’ sales in the UK, 2000-04
- Background
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- Figure 102: Focus shareholders, 2004-05
- Financial data
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- Figure 103: Focus Group: Group financial performance, 1999/2000-2003/04
- Outlets
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- Figure 104: Focus Group: Outlet data, 1999/2000-2003/04
- Products
- E-commerce
- Outlook
- Homebase Ltd
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- Figure 105: Homebase: Share of specialist DIY retailers’ sales in the UK, 2000-04
- Background
- Financial data
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- Figure 106: Homebase: Group financial performance, 2000/01-2004/05
- Outlets
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- Figure 107: Homebase: Outlet data, 2000/01-2004/05
- Products
- e-commerce
- Outlook
- Kingfisher Group
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- Figure 108: Kingfisher Group: Share of specialist DIY retailers’ sales in Europe, 2000-04
- Figure 109: B&Q plc: Share of UK specialist DIY retailers’ sales, 2000-04
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- Figure 110: Kingfisher (France): Share of French specialist DIY retailers’ sales, 2000-04
- Background
- B&Q
- France
- Trade
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- Figure 111: Kingfisher: Approximate trade share of business, 2004/05
- Other
- Financial data
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- Figure 112: Kingfisher Group: Group financial performance, 2000/01-2004/05
- Outlets
- UK
- International
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- Figure 113: Kingfisher Group: Outlet data, 2000/01-2004/05
- Products
- E-commerce
- Outlook
- Wickes
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- Figure 114: Wickes: Sales as % of DIY retailers’ sales in the UK, 2000-04
- Background
- Integration
- Financial data
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- Figure 115: Wickes plc: Group financial performance, 1999/2000-2003/04
- Outlets
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- Figure 116: Wickes: Outlet data, 1999/2000-2003/04
- Products
- e-commerce
- Outlook
Mini Company Profiles
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- GlynWebb Wallpaper Ltd
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- Figure 117: GlynWebb Wallpaper Ltd: Sales as % of DIY retailers’ sales in the UK, 2000-04
- Background
- Financial data
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- Figure 118: GlynWebb Wallpaper Ltd: Group financial performance, 2000-04
- Outlets
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- Figure 119: GlynWebb Wallpaper Ltd: Outlet data, 2000-04
- JH Leeke & Son Ltd
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- Figure 120: JH Leeke & Son Ltd: Sales as % of DIY retailers’ sales in the UK, 1999-2003
- Background
- Financial data
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- Figure 121: JH Leeke & Son Ltd: Group financial performance, 1999/2000-2002/03
- Outlets
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- Figure 122: JH Leeke & Son Ltd: Outlet data, 1999/2000-2003/04
- Mica (UK) Ltd
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- Figure 123: Mica (UK) Ltd: Sales as % of DIY retailers’ sales in the UK, 2000-04
- Background
- Financial data
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- Figure 124: Mica (UK) Ltd: Group sales performance, 2000-04
- Outlets
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- Figure 125: Mica (UK) Ltd: Outlet data, 2000-04
- Robert Dyas Ltd
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- Figure 126: Robert Dyas Ltd: Sales as % of DIY retailers’ sales in the UK, 2000-04
- Background
- Financial data
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- Figure 127: Robert Dyas Ltd: Group financial performance, 2000/01-2004/05
- Outlets
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- Figure 128: Robert Dyas Ltd: Outlet data, 1999/2000-2004/05
- Topps Tiles plc
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- Figure 129: Topps Tiles plc: Sales as % of DIY retailers’ sales in the UK, 2000-04
- Background
- Financial data
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- Figure 130: Topps Tiles plc: Group financial performance, 2000/01-2004/05
- Outlets
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- Figure 131: Topps Tiles plc: Outlet data, 2000/01-2004/05
- Wilkinson Hardware Stores Ltd
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- Figure 132: Wilkinson Hardware Stores Ltd: Sales relative to DIY retailers’ sales in the UK, 2000-04
- Background
- Financial data
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- Figure 133: Wilkinson Hardware Stores Ltd: Group financial performance, 2000/01-2004/05
- Outlets
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- Figure 134: Wilkinson Hardware Stores Ltd: Outlet data, 2000/01-2004/05
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