Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Women’s clothing market worth $77.1 billion but growth is limited
- Tops comprise largest segment, and tailored clothing shows growth, too
- Major shift in production to China
- In discount retail stores, shoppers must spend time to save money
- Specialty shops show largest gains since 2003
- Online presence more important than ever
- Targeting older women with clothing holds great opportunity
- Shops for women will have to accommodate those who shop with children
- Sales of women’s clothing to forecast to be $83.9 billion by 2010
Market Drivers
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- Introduction
- The economy
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- Figure 1: Per capita disposable personal income, 2000-05
- Tendency to shop on sale
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- Figure 2: Money saving clothes shopping attitudes and behaviors, September 2005
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- Figure 3: Monthly amount women have spent on clothing, by type of shopper, January-June 2005
- Retail channel choices keep spending low
- Hits—and misses—in meeting the needs of female clothing shoppers
- Women aged 35 and above
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- Figure 4: Female population projections, by age, 2000-10
- Plus-size shoppers
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- Figure 5: Prevalence of overweight and obesity among American women, 1988-2002
- A growing minority population
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- Figure 6: U.S. population by race and Hispanic origin, 2000-10
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- Figure 7: Shirt size worn, by race/ethnicity, September 2005
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- Figure 8: Attitudes toward apparel, by race/ethnicity, May 2004-May 2005
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- Figure 9: Approaches toward clothing styles, by race/ethnicity, September 2005
- A move away from business casual
- Designer denim
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- Figure 10: Belief that some brands of jeans are worth paying more for, September 2005
- Athletic wear moves mainstream
- Trend of shopping as “a hobby”
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- Figure 11: Whether enjoy clothes shopping for self, by age, September 2005
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- Figure 12: Attitude to clothing with obvious display of brand name, by age, September 2005
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- Figure 13: Approaches toward clothing styles, by age, September 2005
Market Size and Trends
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- Market size
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- Figure 14: U.S. retail sales of women’s clothing, at current and constant prices, 2000-05
- Market trends
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- Figure 15: Musical celebrities in women’s fashion/clothing industry
Market Segmentation
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- Introduction
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- Figure 16: Sales of women’s clothing, segmented by type, 2003 and 2005
- Tops
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- Figure 17: Sales of tops, at current and constant prices, 2000-05
- Bottoms
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- Figure 18: Sales of bottoms, at current and constant prices, 2000-05
- Tailored clothing
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- Figure 19: Sales of tailored clothing, at current and constant prices, 2000-05
- Outerwear
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- Figure 20: Sales of outerwear, at current and constant prices, 2000-05
Supply Structure
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- Foreign trade
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- Figure 21: Total U.S. imports of women’s and girls’ apparel, customs value, 2003, 2004 and 2005
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- Figure 22: Total U.S. exports of women’s and girls’ apparel, FAS value, 2003, 2004 and 2005
- Companies and brands
- adidas
- Jones Apparel Group Inc.
- Liz Claiborne Inc.
- Levi Strauss & Co.
- Nike
- Polo Ralph Lauren Corp.
- VF Corp.
Advertising and Promotion
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- Introduction
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- Figure 23: Influences on clothing styles and purchases among women, September 2005
- Efforts to “break through the clutter”
Retail Distribution
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- Introduction
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- Figure 24: U.S. retail sales of women’s clothing, by channel, 2003 and 2005
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- Figure 25: Top ten comparison shopping websites, April 2005
- Ann Taylor
- Charming Shoppes
- Chico’s
- Federated Department Stores Inc.
- Gap Inc.
- J.C. Penney
- Limited Brands
- Sears Holdings Corp.
- Target
- The TJX Cos. Inc.
- Wal-Mart
Mintel’s Retail Store Audits
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- First impressions of women’s clothing retail outlets
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- Figure 26: Comments regarding the orderly or disorderly nature of the stores, by store name, October 2005
- Matching clothes/accessories in displays
- Presence of sales
- Brands of clothing on sale
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- Figure 27: Select brands of women’s clothing with biggest price cuts, by clothing type, October 2005
- Whether saleswomen wear store’s clothing
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- Figure 28: Graph: Number of stores in which salespeople wear the store’s clothing, October 2005
- Price ranges of select women’s clothing segments
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- Figure 29: Price ranges of women’s suits, coats and jeans, by store type, October 2005
The Consumer
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- Introduction
- Women’s clothing purchases
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- Figure 30: Women’s clothing or accessories purchased in the past 12 months, by gender, May 2004-May 2005
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- Figure 31: Types of women’s clothing purchased in the past 12 months, by gender, May 2004-May 2005
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- Figure 32: Types of women’s clothing purchased in the past 12 months, by age, May 2004-May 2005
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- Figure 33: Types of women’s clothing purchased in the past 12 months, by race/ethnicity, May 2004-May 2005
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- Figure 34: Types of women’s clothing purchased in the past 12 months, by household income, May 2004-May 2005
- Where women shop for clothing
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- Figure 35: Specific retail stores where women purchased clothing in the past year, September 2005
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- Figure 36: Specific retail stores where women purchased clothing in the past year, by age, September 2005
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- Figure 37: Specific retail stores where women purchased clothing in the past year, by race/ethnicity, September 2005
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- Figure 38: Specific retail stores where women purchased clothing in the past year, by household income, September 2005
- Amount women spent on specific clothing items
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- Figure 39: Amount spent on each of eight types of clothing, September 2005
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- Figure 40: Amount spent on each of three types of clothing, September 2005
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- Figure 41: Paid more than $50 for select clothing item last time purchased, by household income, September 2005
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- Figure 42: Paid more than $100 for select clothing item last time purchased, by household income, September 2005
- Motivations and factors related to women’s clothing purchases
- Looking good
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- Figure 43: Women’s attitudes about dressing, style and looking good, May 2004-May 2005
- Comfort, function and fashion
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- Figure 44: Women’s attitudes about comfort and function as they relate to clothing, May 2004-May 2005
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- Figure 45: Women’s attitudes about comfort and function as they relate to clothing, by age, May 2004-May 2005
- Dressing for work and social occasions
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- Figure 46: Work and social occasions as drivers of clothing purchases, September 2005
- Teen girls and clothing purchases
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- Figure 47: Types of clothing teen girls have purchased in the past 12 months, May 2004-May 2005
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- Figure 48: Types of clothing teen girls have purchased in the past 12 months, by race/ethnicity, May 2004-May 2005
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- Figure 49: Number of items of each clothing type purchased in the past 12 months, May 2004-May 2005
- Where teen girls shop for clothing
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- Figure 50: Specific retail stores where teen girls purchased clothing in the past three months, May 2004-May 2005
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- Figure 51: Specific retail stores where teen girls purchased clothing in the past three months, by race/ethnicity, May 2004-May 2005
- Attitudes about clothing and fashion among teen girls
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- Figure 52: Attitudes about clothing and fashion among teen girls, May 2004-May 2005
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- Figure 53: Attitudes about clothing and fashion among teen girls, by race/Hispanic ethnicity, May 2004-May 2005
- Summary
Future and Forecast
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- Future trends
- Retailers to focus on the shopping experience
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- Figure 54: Who women usually shop with when they are buying clothes
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- Figure 55: Tendency to try on clothes in the store, by age, September 2005
- Clothing suppliers and retailers aim to grow holiday sales
- Even for the most upscale brands, women will wonder: “Why pay more?”
- Market forecast
- Women’s clothing
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- Figure 56: Forecast of total U.S. sales of women’s clothing, at current and constant prices, 2005-10
- Women’s tops
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- Figure 57: Forecast of U.S. sales of women’s tops, at current and constant prices, 2005-10
- Women’s bottoms
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- Figure 58: Forecast of U.S. sales of women’s bottoms, at current and constant prices, 2005-10
- Women’s tailored clothing
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- Figure 59: Forecast of U.S. sales of women’s tailored clothing, at current and constant prices, 2005-10
- Women’s outerwear
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- Figure 60: Forecast of U.S. sales of women’s outerwear, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: List of Stores Audited
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- Figure 61: Stores which sell women’s clothing and their classification for Mintel store audits, October 2005
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