Mintel last examined the market for sweet biscuits in November 1999. The market has experienced little positive growth since then, as sales increases in some product areas - namely children's, low-fat/low calorie, and treat biscuits - have been at the expense of others, such as chocolate biscuit countlines and everyday biscuits. The nature of biscuit eating in the UK has changed, therefore this report examines the hypothesis that: "eating on ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Contents
Introduction and Abbreviations
Market Size Segmentation and Trends
The Supply Structure
The Future
Forecast
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