To what extent will new product development, such as flat and wide screen technology, DVDs and digital broadcasting, help drive another major boom in the electrical retailing sector?

How disadvantaged will electrical retailers who have failed to join International groupings become and in what ways?

What emphasis should be placed on the development of out of town stores by European electrical retailers?

Led by a number of eagerly anticipated new product launches, the global electrical industry is, in theory, on the brink of another boom in demand. However as Europe waits to discover, with morbid fascination, what the true consequences of the IT debacle in the US will be and an economic downturn appears imminent, the future of the European electrical retail sector is far from certain.

In this intriguing environment, the leading electrical retailers across Europe have become polarised into two camps, one where the companies have succeeded in internationalisation and the other where the retailers have fallen behind in this apparently essential move. Strategies are being carefully played out by cautious, yet focused, retailers in what is more than a period of mere consolidation, and activity levels are.

following a correspondingly jittery path.

Electrical Retailing in Europe is the latest publication from Mintel International's Retail Intelligence, providing the necessary in-depth analysis, forecasting and expert commentary to answer the above questions and dissect this complex series of sector dynamics.

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