Mobile Phones - US - October 2001
Mobile Phones - US - October 2001

Although one tactic for mobile handset manufacturers is to present the mobile phone as an accessory to the fashion-conscious, the mobile phone market is also making headway with another type of consumer.

Commonly seen as a toy for the wealthy or spoiled children, more consumers who might have been resistant to the mobile phone are seeing its practical benefits. Many companies issue cellular phones to employees,

but industry surveys reveal ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Contents
Introduction and Abbreviations
The Supply Structure
New Technology Trends
Future and Forecast