Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Boomer population drives anti-aging sales
- Product lines emphasize science and skin nutrition
- Facial anti-aging in FDM shows sizeable growth
- Body anti-aging sales slow
- Innovative segment results in market fluctuations
- Consumers purchase; yet remain skeptical
- Drug stores still lead in FDM channels
- Small portion of consumers use anti-aging products daily
- Future sales stay closely tied to scientific positioning
Market Drivers
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- Baby Boomers dominate sales
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- Figure 1: U.S. population projections, by age group, 2000-09
- Cultural and professional bias towards looking young
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- Figure 2: The impact of culture and workplace on the importance of looking young, by gender and age, January 2004
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- Figure 3: Attitudes toward looking actual age, by gender and age, January 2004
- Technological innovations drive growth
- Masstige offers opportunities in FDM channel
Market Size and Trends
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- Market size
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- Figure 4: Total FDM U.S. retail sales of skincare products*, at current and constant prices, 2002-04
- Market trends
- New product launch trends (GNPD)
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- Figure 5: New facial skincare products introduced, 2001-Q2 2005 (Includes all products, not just anti-aging SKUs)
Market Segmentation
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- Overview
- Anti-aging skincare segments
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- Figure 6: Sales of anti-aging skincare, segmented by type, 2002 and 2004
- Facial anti-aging products
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- Figure 7: Sales of facial anti-aging products, at current and constant prices, 2002-04
- Body anti-aging products
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- Figure 8: Sales of body anti-aging products, at current and constant prices, 2002-04
Supply Structure
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- Companies and brands
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- Figure 9: Manufacturer sales of FDM facial skincare products in the U.S., 2002 and 2004
- Anti-aging facial skincare
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- Figure 10: Manufacturer brand sales of FDM anti-aging facial skincare in the U.S., 2002 and 2004
- New products lead sales
- Anti-aging body skincare
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- Figure 11: Manufacturer brand sales of FDM anti-aging body skincare in the U.S., 2002 and 2004
- Company profiles
- Procter & Gamble
- L’Oréal
- Neutrogena
- Beiersdorf
- Johnson & Johnson
- Unilever
- Revlon
Advertising and Promotion
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- Procter & Gamble
- L'Oréal
- Neutrogena
- Beiersdorf
Retail Distribution
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- Introduction
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- Figure 12: U.S. FDM retail sales of anti-aging skincare, by channel, 2002 and 2004
- Drug stores
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- Figure 13: Drug store sales of anti-aging skincare products, at current and constant prices, 2002-04
- Supermarkets
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- Figure 14: Supermarket sales of anti-aging skincare products, at current and constant prices, 2002-04
- Mass merchandisers
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- Figure 15: Mass merchandisers sales of anti-aging skincare products, at current and constant prices, 2002-04
- Department store audit key findings
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- Figure 16: Most prominently featured anti-aging brands in department stores, July 2005
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- Figure 17: Incidence of store consultants actively promoting the use of several anti-aging products from one line, July 2005
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- Figure 18: Are customers urged to sample products, or do they have to ask, July 2005
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- Figure 19: Display of prices for anti-aging products in department stores, July 2005
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- Figure 20: Incidence of incentives offered with purchase of anti-aging products in department stores, July 2005
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- Figure 21: Which anti-aging products are outselling others, according to store associates, July 2005
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- Figure 22: Department store associates’ responses to a request for recommendations for a microdermabrasion kit, July 2005
The Consumer
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- Introduction
- Facial skincare products
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- Figure 23: Frequency of use of facial skincare products, by age, July 2005
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- Figure 24: Frequency of use of facial skincare products, by household income, July 2005
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- Figure 25: Frequency of use of facial skincare products, by race/Hispanic origin, July 2005
- Body skincare products
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- Figure 26: Frequency of use of body skincare products, by age, July 2005
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- Figure 27: Frequency of use of body skincare products, by race/Hispanic origin, July 2005
- Where women shop for beauty and personal care
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- Figure 28: Channel shopping for skincare products, July 2005
- Anti-aging creams or lotions
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- Figure 29: Source of anti-aging creams or lotions, by age, July 2005
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- Figure 30: Source of anti-aging creams or lotions, by race/Hispanic origin, July 2005
- Wrinkle-reducing or wrinkle-minimizing products
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- Figure 31: Source of wrinkle-reducing or wrinkle-minimizing products, by age, July 2005
- Eye creams or gels
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- Figure 32: Source of eye cream or gel products, by age, July 2005
- Skincare purchase habits
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- Figure 33: Purchasing habits for skincare products, by age, July 2005
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- Figure 34: Purchasing habits for skincare products, by household income, July 2005
- Do body anti-aging products work?
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- Figure 35: Usage of and belief that body anti-aging products work, by age, July 2005
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- Figure 36: Usage of and belief that body anti-aging products work, by household income, July 2005
- Attitudes towards facial skincare treatments
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- Figure 37: Attitudes towards facial skincare treatments, by age, July 2005
- Use of body moisturizers without anti-aging, anti-cellulite or stretch mark remedies
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- Figure 38: Use of body moisturizers and additional body products that do not have anti-aging formulae, by age, July 2005
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- Figure 39: Use of body moisturizers and additional body products that do not have anti-aging formulae, by race/Hispanic origin, July 2005
- Summary
Future and Forecast
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- Future trends
- Boomers to continue driving growth
- Masstige growth to foster sales in FDM channels
- Innovations continue to drive growth
- Consumer skepticism possible future hurdle
- Expansion into supplement sales likely
- Introduction of private-label products likely
- Body anti-aging products flat; ongoing experiments in other areas likely
- Ethnic consumers seek anti-aging products
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- Figure 40: Willingness to spend what is necessary to appear younger, by race/ethnicity, January-April 2004
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- Figure 41: Projected growth of U.S. racial and ethnic groups, 2004-10
- Younger consumers need to be courted
- Market forecast
- Skincare treatments
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- Figure 42: Forecast of total U.S. sales of skincare treatments, at current and constant prices, 2004-06
- Facial anti-aging products
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- Figure 43: Forecast of U.S. sales of facial anti-aging products, at current and constant prices, 2004-06
- Body anti-aging products
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- Figure 44: Forecast of U.S. sales of body anti-aging products, at current and constant prices, 2004-06
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- New product briefs
- SkinWithin: EyeBright Anti-Aging Eye Treatment
- Yves Rocher: Bio Specific Active Sensitive
- Procter & Gamble: Anti-Aging Anti-Blemish Daily Moisturizer
- Unilever: Anti-Aging Moisturizer SPF 15
- Beiersdorf: Nivea Visage Multiple Results
- L'Oréal USA: Anti-Aging Glycolic Peel Kit
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