Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- Abbreviations
Premier Insight
Executive Summary
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- Good performance, but slowing growth trend
- Precious metal and diamonds drive growth
- New ideas needed to tempt the 45-54s
- Influence of fashion
- Concern at ongoing decline in numbers of weddings and births
- Less consumers buying
- Fragmented market
- Argos and Signet in the lead
- Fashion outlets win consumer spending
- Potential threat of Asda
- Consumer types
- Not enough ‘wants’ motivations for watches
- An element of price sensitivity
- Jewellery and watches not high up on the gift list
- Service is not an important issue
- Not intimidating or dull
- Specialist jewellers
- Argos outperforming
- Asda leading the way
- Fashion accessories stores
- Clothing chains expanding range
- Strong growth with home shopping/Internet
- The market and challenges
- Product growth areas
- Celebrities can be an influence
- Self purchasing and gifting
- The future
Retail Sales
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- All retail sales
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- Figure 1: All retail sales, at current and constant 2000 prices, 2000-05
- Sales through other specialist stores
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- Figure 2: Total retail sales through other specialist stores, at current and constant 2000 prices, 2000-05
Sector Structure
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- Number of businesses and outlets
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- Figure 3: Number of retail jewellers, 1996-2003
Consumer Expenditure
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- Total market for jewellery and watches
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- Figure 4: Consumer spending on jewellery and watches, at current and constant 2000 prices, 2000-05
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- Figure 5: Consumer spending on jewellery and watches, at current and constant 2000 prices, 2000-05
- Market by product sector
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- Figure 6: Consumer spending on jewellery and watches, by product sector, 2000, 2002, 2003 and 2004 (est)
- Figure 7: Breakdown of jewellery and watches market, 2004 (est)
Market Factors
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- The economy
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- Figure 8: PDI and consumer expenditure, at current and constant 2000 prices, 2000-10
- Age of population
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- Figure 9: UK population, by age group, 2000-10
- Working women
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- Figure 10: Structure of the working population, by gender, 2000-10
- Weddings and births
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- Figure 11: Births and weddings, trends and projections, 2000-10
- The role of fashion
- Fashion trends favour costume jewellery
- Designers and brands
The Consumer
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- Key consumer findings
- How shopping habits have changed
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- Figure 12: Where consumers bought jewellery or watches in the last 12 months, June 2003 and May 2005
- Where consumers are shopping
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- Figure 13: Where consumers have bought jewellery or watches in the last 12 months, May 2005
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- Figure 14: Where consumers have bought jewellery or watches in the last 12 months, by gender, age and socio-economic group, May 2005
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- Figure 15: Other retailers where consumers have bought jewellery or watches in the last 12 months, by gender, age and socio-economic group, May 2005
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- Figure 16: Where consumers have bought jewellery or watches in the last 12 months, by lifestage and Mintel’s Special Groups, May 2005
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- Figure 17: Where consumers have bought jewellery or watches in the last 12 months, by marital status and ACORN categories, May 2005
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- Figure 18: Where consumers have bought jewellery or watches in the last 12 months, by media usage, store used regularly for grocery shopping and commercial TV viewing, May 2005
The Consumer – Detailed Consumer Demographics
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- Further detail on question 1
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- Figure 19: Other retailers where consumers have bought jewellery or watches in the last 12 months, by lifestage, presence of children and Mintel’s Special Groups, May 2005
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- Figure 20: Other retailers where consumers have bought jewellery or watches in the last 12 months, by media usage, store used regularly for grocery shopping and commercial TV viewing, May 2005
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- Figure 21: Other retailers where consumers have bought jewellery or watches in the last 12 months, by region, marital status, working status and ACORN categories, May 2005
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- Figure 22: Where consumers have bought jewellery or watches in the last 12 months, by region and working status, May 2005
Consumer Attitudes and Typologies
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- Key consumer findings
- Attitudes towards jewellery purchasing
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- Figure 23: Consumer attitudes towards buying jewellery, May 2005
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- Figure 24: Consumer attitudes towards buying jewellery, by gender, age and socio-economic group, May 2005
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- Figure 25: Consumer attitudes towards buying jewellery, by lifestage and Mintel's Special Groups, May 2005
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- Figure 26: Consumer attitudes towards buying jewellery, by marital status and ACORN categories, May 2005
- What influences consumers to buy?
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- Figure 27: Consumer attitudes towards jewellery and watches, May 2005
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- Figure 28: Consumer attitudes towards jewellery and watches, by gender, age and socio-economic group, May 2005
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- Figure 29: Consumer attitudes towards jewellery and watches, by gender, age and socio-economic group, May 2005
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- Figure 30: Consumer attitudes towards jewellery and watches, by lifestage, presence of children and Mintel’s Special Groups, May 2005
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- Figure 31: Consumer attitudes towards jewellery and watches, by lifestage and Mintel’s Special Groups, May 2005
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- Figure 32: Consumer attitudes towards jewellery and watches, by marital status and ACORN categories, May 2005
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- Figure 33: Consumer attitudes towards jewellery and watches, by marital status and ACORN categories, May 2005
- Attitudes towards the retailers
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- Figure 34: Agreement with statements regarding shopping for jewellery/watches, May 2005
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- Figure 35: Agreement with statements regarding shopping for jewellery/watches, by gender, age and socio-economic group, May 2005
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- Figure 36: Agreement with statements regarding shopping for jewellery/watches, by gender, age and socio-economic group, May 2005
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- Figure 37: Agreement with statements regarding shopping for jewellery/watches, by presence of children, lifestage and Mintel's Special Groups, May 2005
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- Figure 38: Agreement with statements regarding shopping for jewellery/watches, by lifestage and Mintel's Special Groups, May 2005
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- Figure 39: Agreement with statements regarding shopping for jewellery/watches, by marital status and ACORN categories, May 2005
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- Figure 40: Agreement with statements regarding shopping for jewellery/watches, by store used regularly for grocery shopping, May 2005
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- Figure 41: Agreement with statements regarding shopping for jewellery/watches, by store used regularly for grocery shopping, May 2005
- Attitudes of jewellery buyers by where they shop
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- Figure 42: Consumer attitudes towards buying jewellery, by where they have bought from in the last 12 months, May 2005
- Consumer typologies
- Identifying targets
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- Figure 43: Consumer typology groups for attitudes towards jewellery and watches retailing, May 2005
- Fashion-conscious (17%)
- Unconcerned (36%)
- Price-conscious (23%)
- Necessity-driven (24%)
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- Figure 44: Consumer typology groups regarding attitudes towards jewellery and watches retailing, by gender, age and socio-economic group, May 2005
- Where consumer types shop
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- Figure 45: Where consumers bought jewellery/watches, by consumer typology groups, May 2005
- Where consumers shop by the number of stores they visit
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- Figure 46: Where consumers shop, by the number of stores they visit, May 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
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- Further detail on question 2
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- Figure 47: Consumer attitudes towards buying jewellery, by region, presence of children and working status, May 2005
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- Figure 48: Consumer attitudes towards buying jewellery, by media usage, store used regulary for grocery shopping and commercial TV viewing, May 2005
- Further detail on question 3
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- Figure 49: Consumer attitudes towards jewellery and watches, by media usage, store used regularly for grocery shopping and commercial TV viewing, May 2005
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- Figure 50: Consumer attitudes towards jewellery and watches, by media usage, store used regularly for grocery shopping and commercial TV viewing, May 2005
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- Figure 51: Consumer attitudes towards jewellery and watches, by region, working status and presence of children, May 2005
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- Figure 52: Consumer attitudes towards jewellery and watches, by region and working status, May 2005
- Further detail on question 4
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- Figure 53: Agreement with statements regarding shopping for jewellery/watches, by presence of children, May 2005
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- Figure 54: Agreement with statements regarding shopping for jewellery/watches, by region, working status, media usage and commercial TV viewing, May 2005
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- Figure 55: Agreement with statements regarding shopping for jewellery/watches, by region, marital status, working status and ACORN categories, May 2005
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- Figure 56: Agreement with statements regarding shopping for jewellery/watches, by media usage, store used regularly for grocery shopping and commercial TV viewing, May 2005
- Further detail on consumer typologies
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- Figure 57: Consumer typology groups regarding attitudes towards jewellery and watches retailing, by lifestage, Mintel's Special Groups and ACORN categories, May 2005
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- Figure 58: Consumer typology groups regarding attitudes towards jewellery and watches retailing, by region, presence of children, media usage, store used regulalry for grocery shopping and commercial TV viewing, May 2005
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- Figure 59: Consumer attitudes towards buying jewellery, by consumer typology groups, May 2005
Retail Market Share
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- Figure 60: Breakdown of market share of major retailers, 2001-04 (est)
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Retailer Profiles
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- Figure 61: Summary of outlet numbers of jewellery retailers, 2001-04
- Figure 62: % change of outlet numbers of jewellery retailers, 2001-04
- Specialist jewellers
- Signet Group (UK)
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- Figure 63: Signet (UK), number of stores and productivity, 2001-05
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- Figure 64: Signet (UK), stores data, by fascia, 2001-05
- H Samuel
- Ernest Jones
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- Figure 65: Merchandise sales mix, 2002-05
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- Figure 66: Signet Group (UK), financial performance, 2001-05
- Goldsmiths
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- Figure 67: Goldsmiths, number of stores and productivity, 2000-04
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- Figure 68: Goldsmiths Ltd, financial performance, 2000-04
- F Hinds
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- Figure 69: F Hinds, financial performance and number of stores, 2000-04
- Beaverbrooks the Jewellers
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- Figure 70: Beaverbrooks The Jewellers ltd, financial performance and number of stores, 2000-04
- Fraser Hart
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- Figure 71: Fraser Hart Ltd, financial performance and number of stores, 2000-04
- Half Price Jewellers
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- Figure 72: HPJ UK Ltd, financial performance and number of stores, 2000-04
- Mappin & Webb
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- Figure 73: MW Group Ltd, financial performance, 2001-04
- Warren James
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- Figure 74: Warren James Ltd, financial performance and number of stores, 2000-04
- Links of London
- Other jewellery specialists
- Asprey
- Boodle & Dunthorne Ltd
- Theo Fennell plc
- Small jewellery chains and independents
- Others
- Catalogue showrooms
- Argos
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- Figure 75: Argos, financial performance and number of stores, 2001-05
- Index
- Supermarkets
- Asda
- Tesco
- Department and variety stores
- Debenhams
- John Lewis
- House of Fraser
- Marks & Spencer
- Other department stores
- Fashion accessories stores
- Claire’s Accessories
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- Figure 76: Claire’s Accessories UK Ltd, financial performance, 2000-04
- Accessorize
- Other fashion jewellery shops
- Clothing chains
- Next
- New Look
- Arcadia
- Other clothing stores
- Home shopping
- QVC
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- Figure 77: QVC UK, financial performance, 2002-04
- Snatchit
- Other home shopping
- Online
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Advertising and Marketing
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- Advertising spend
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- Figure 78: Main media advertising spend of the top 25 jewellers years to March, 2000/01-2004/05
- Advertising medium
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- Figure 79: Main media advertising spend by all jewellers, by media types used, 2000/01-2004/05
- Trade views
Retail Practices and Operational Issues
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- Overview of the jewellery and watches market
- Challenges
- Demise of the Diamond Promotion Service
- Product growth areas
- Store design
- Channels of distribution
- Home shopping, TV and Internet
- Small independents
- Department stores/clothing retailers
- Catalogue showrooms
- Product offers: brands and exclusivity
- Product offers: fashion
- Prices and price sensitivity
- Celebrities
- Views on consumer trends
- Views on the future
The Future
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- Investing in stores, staff and products to enhance performance
- Fashion trends of note
- Brand-building to enhance confidence
- Promoting more reasons to encourage purchasing
- Gaining confidence in the Internet
- Those that will do well and those that may struggle
- Recommendations for retailers to maximise their potential
Forecast
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- Figure 80: Forecast consumer expenditure on jewellery and watches, at current and constant prices, 2005-10
- However, while ‘big picture’ influences relate primarily to the immediate economical future, longer-term demographic trends point to rising affluence in society, as evidenced by the relentless rise in PDI, the increasing AB population and the growth in female employment. It is suggested that such trends will go some way towards promoting growth by introducing additional wealth to the economy although, admittedly, such gradual socio-economic trends will take longer to manifest themselves in the market.
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- Figure 81: Indexed growth of consumer spending on jewellery and watches, at current prices, 2005-10
- Factors incorporated in the forecast
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