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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Licensed toys represent one of the most important segments of the character licensing industry. In fact, licensed toys typically represent about 25%-35% of all annual toy sales. Sales are significantly driven by movies, with the two biggest licensing properties in 2004 being Spider-Man 2 and Shrek 2.
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OverviewOverview
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Executive Summary
MarketMarket
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Market Drivers
ConsumerConsumer
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The Consumer
Brand/CompanyBrand/Company
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Appendix: Selected Licensor/Licensee Agreements
Appendix: New Product Briefs
Other
Introduction and Abbreviations
Market Size, Segmentation, Trends and Distribution
Future and Forecast
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