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Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
Cooking sauces would appear to be an ideal product in an increasingly time-pressed environment, offering convenience and relatively healthy recipes, but still allowing consumer to maintain control of their diet. However, penetration is levelling off as saturation levels are reached among some consumer groups, while there are signs that the overall level of consumption even among regular purchasers is falling.
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OverviewOverview
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Brand Communication
The Consumer – Cooking Sauce Usage
Consumer – Purchasing Habits and Motivations
Consumer – Further Insight
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