Whilst a wider product offering, notably financial products and insurance services, remains a key focus for the major operators in the vehicle breakdown industry, it is clear that their core product has suffered. Since 2004, growth in membership and value of the overall market has slowed and strategies to boost growth have been lacklustre in scope.
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Overview
Overview
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Market in Brief
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Consumer
Consumer
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Data
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Appendix
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The Consumer – Mileage and Membership
The Consumer – Identifying Target Groups
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