Vacuum Cleaners - UK - August 2006
Vacuum Cleaners - UK - August 2006

This report examines the UK market for vacuum cleaners. This market was last reviewed by Mintel in 2004. Since the last report, the market has turned from one of buoyant growth to one characterised by reduced volumes and price discounting. Consumers have been notably more resistant to buying new vacuum cleaners so manufacturers and retailers have been challenged to find ways of stimulating consumer interest in their products.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer
The Consumer – Usage

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
Detailed Demographics – Ownership
Detailed Demographics – Usage
The Consumer – Attitudes and Behaviours
Attitudes and Behaviour – Detailed Demographics
The Future
Forecast