CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Mintel last reviewed the market for chocolate confectionery in November 2004. At that time, volume sales were starting to fall but value was steady. Some manufacturers responded by downsizing production, others formed “masterbrands” to bring economies of scale in marketing and create brand blocking at the fixture. Since the Winter of 2004 there is clear evidence that consumers are cutting down on chocolate (presumably for health reasons), but trading up ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size
Market Segmentation
Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Introduction and Abbreviations
Premier Insight
The Supply Structure
Manufacturer Profiles
New Product Development
Detailed Demographics
The Young Consumer – Detailed Demographics
The Consumer – Attitudes and Enthusiasm
Detailed Demographics
Consumers Cutting Down – Detailed Demographics
The Future and Forecast
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