CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The breakfast cereal industry is mature and stable, and central to its success has been the enduring popularity of these products with children. Indeed around eight in ten children eat cereal for breakfast on a regular basis, making it an offering that is found in a large majority of households. Nevertheless, the market is increasingly open to challenges from a range of external market influences, which are forcing manufacturers to ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Factors
Market Size
Market Segmentation
Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Introduction and Abbreviations
Premier Insight
Brand Activity
The Impact of Advertising
New Product Development
The Consumer – Detailed Demographics
Consumer Attitudes and Motivations
Attitudes and Motivations – Detailed Demographics
The Future and Forecast
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