About the market:

Since Mintel’s last report on adult soft drinks in January 2004, this sector remains one of the fastest-growing sectors of the soft drinks market. It has experienced growth of 84% in volume terms and 118% in value since 2000, taking sales volumes to 608 million litres in 2005. Although flavoured water remains the largest sector in volume terms, the market is being driven by a preference among consumers for healthier drinks with a higher juice content, a desire to consume a wider range of flavours, and a willingness to pay more for soft drinks. In addition, on-trade sales are benefiting from changing attitudes to alcohol consumption.

With manufacturers succeeding in gaining custom through numerous new launches and range extensions, NPD has been a significant driver of growth. Mintel’s research indicates that further growth in adult soft drinks can be driven by further meeting consumer demand with premium brands with a healthy and natural image.