Prices have been falling, driven by intense competition between the large multiple groups. The major supermarkets are extending their presence in toys as part of their drive to grow non-food sales. Meanwhile, Woolworths, one of the sector’s major retailers, is fighting back by discounting and running special deals. Argos, which is the UK’s largest non-specialist with toys, continues to trade on an everyday low-price platform, which again puts ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market In Brief
Fast Forward Trends
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
The Market in Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels of Distribution
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retailer Competitor Analysis
Advertising and Promotion
Other
Industry Insights
The Consumer – Where They Buy Toys
Where They Buy Toys – Detailed Consumer Demographics
The Consumer – What Are They Buying?
What Are They Buying – Detailed Consumer Demographics
The Consumer – Motivations and Wish List
Motivations and Wish List – Detailed Consumer Demographics
Retailers
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