About the market…

Fragrance and cosmetic use are well-entrenched habits in the 21st century, generating a lucrative international business. Although growth in consumer spending is lagging, 69.3% of survey respondents said they look after their appearance and 69.5% said it was worth spending more money for a finer product. This prevailing attitude explains the 21% increase in fragrance and cosmetic sales from 2000 to 2004. Indeed, further growth is estimated at 5% for 2005.

Despite the thriving market, the industry is difficult to penetrate. Launching a new fragrance, for example, is expensive and risky due to consumers’ fierce brand loyalty. In contrast, female consumers are significantly influenced by advertising and frequently experiment with new brands of cosmetics. Research analysis in sales and consumer preference is the strongest way to push forward in such a competitive market.

About Mintel’s research…

Pooling together the latest consumer research, most sort after trend data and market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use Mintel's research to:

Track market sizes, driving forces and segmentation of specific products

Gain a new insight into recent product launches and the activities of the major fragrance manufacturers

Discover detailed consumer preferences and habits

Develop a fragrance image that matches consumer preferences

Forecast future trends through precise sales tracking

Pin point market potential before your competitors

Determine key target audiences

Find out how to best reach key audiences with the most effective marketing communications.

Intriguing findings include…

In 2004, fine fragrance accounts for 75% and 70% of value sales of women’s and men’s fragrance

Lip make-up has been the fastest-growing colour cosmetics segment since 2002.

Face make-up accounted for 35% of total make-up sales in 2004