Current Accounts - UK - June 2006
Current Accounts - UK - June 2006

A mainstay of British personal finances, the standard current account has spawned a variety of appealing personal bank accounts which offer holders added features. There are now specific accounts for students and children, and premium products for more affluent individuals. Current account products have been segmented in this way in order to increase their appeal to specific consumer groups, to provide more targeted marketing opportunities for providers and in order ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Factors
Market Size
Distribution

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

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Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Branch Network
Key Players
Product Development
Consumer Financial Activity
Consumer Attitudes and Targeting Opportunities
Industry Views
The Future
Forecast