Table of Contents
Introduction and Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
-
- Growing demographic, growing market
- Special needs of black hair
- Ethnic versus multiethnic products
- Mainstream companies now dominate supply
- Segments and FDM sales
- A range of retailers
- Reaching the target audience
- Beyond women
- Looking ahead
Market Drivers
-
- Demographics of the black haircare consumer
- More blacks, more spending
-
- Figure 1: U.S. population, by race and Hispanic origin, 2000-10
-
- Figure 2: Buying power, by ethnicity, 2003 and 2008
- Reaching the audience
-
- Figure 3: Distribution of race/Hispanic origin segments, by age, 2005
- The unique nature of black hair
- Manufacturer and product factors impacting the market
- Companies big and small provide alternative drivers for market
- No longer a black-and-white market
- Black brands reaching out to multiethnic consumers
- Mainstream brands reaching out to ethnic consumers
- Product focus: race/ethnicity versus hair type
Market Size & Trends
-
- Strong growth at current prices, flat sales at constant
-
- Figure 4: Total U.S. retail sales of black haircare, at current and constant prices, 1999-2004
- Figure 5: Graph: Trends in sales of black haircare products, at current and constant prices, 1999-2004
- New product activity
-
- Figure 6: New product launches in black haircare, 1999-2005
Market Segmentation
-
- Overview
-
- Figure 7: FDM sales of black haircare products, by type, 2002 and 2004
- Figure 8: Graph: FDM sales of black haircare products, by product type, 2004
- Shampoo/conditioner
-
- Figure 9: FDM sales of shampoo/conditioner formulations for black hair, at current and constant prices, 1999-2004
-
- Figure 10: FDM sales of shampoo/conditioner formulated for black hair, by product type, 1999-2004
- Relaxer kits
-
- Figure 11: FDM sales of relaxer kits formulated for black hair, at current and constant prices, 1999-2004
- Styling products
-
- Figure 12: FDM sales of styling products formulated for black hair, at current and constant prices, 1999-2004
- Hair color
-
- Figure 13: Sales of hair color formulated for black hair, at current and constant prices, 1999-2004
Supply Structure
-
- Company and brand sales
- FDM sales by manufacturer
-
- Figure 14: FDM sales of haircare products formulated for black hair, by manufacturer, 2002 and 2004
- Figure 15: Graph: FDM sales of haircare products formulated for black hair, by manufacturer, 2004
- FDM sales by manufacturer and brand
- Shampoo/conditioner
-
- Figure 16: FDM sales of shampoo/conditioner formulated for black hair, by manufacturer and brand, 2002 and 2004
- Relaxer kits
-
- Figure 17: FDM sales of relaxer kits formulated for black hair, by manufacturer and brand, 2002 and 2004
- Styling products
-
- Figure 18: FDM sales of styling products formulated for black hair, by manufacturer and brand, 2002 and 2004
- Hair color
-
- Figure 19: FDM sales of hair color formulated for black hair, by manufacturer and brand, 2002 and 2004
- Beauty supply and salon brands
- Major FDM supplier profiles
- L’Oréal USA, Inc.
- Alberto-Culver Company
- Procter & Gamble (P&G)
- Luster Products, Inc.
- Colomer USA
- Other suppliers
- Avlon Industries
- Bronner Bros.
- Dudley Products, Inc.
- J.M. Products, Inc.
- J. Strickland & Company
- McBride Research Laboratories, Inc.
- Namasté Laboratories, LLC
Advertising & Promotion
-
- Overview
- Company activity
- L’Oréal
- Alberto-Culver
- Procter & Gamble
- Luster Products, Inc.
- Other companies
Retail Distribution
-
- Overview
-
- Figure 20: Retail sales of haircare products formulated for black hair, by channel, 2002 and 2004
- Figure 21: Graph: Sales of haircare products formulated for black hair, by channel, 2004
- Beauty supply stores
- Professional salons
-
- Figure 22: Salon/spa/barber shop sales of merchandise, 2002
- FDM retailers
-
- Figure 23: FDM sales of haircare products formulated for black hair, by source, 1999-2004
- Supermarkets
- Drug stores
- Mass merchandisers
- Internet sales
The Consumer
-
- Introduction
- Haircare products used
-
- Figure 24: Hair product usage, by race/ethnicity, January-September 2004
-
- Figure 25: Hair product usage by black adults, by gender, January-September 2004
- Shampoo brands used
-
- Figure 26: Shampoo brand usage by black adults, by gender, January-September 2004
-
- Figure 27: Frequency of shampoo usage by black adults, mean summary, by gender, January-September 2004
- Conditioner brands used
-
- Figure 28: Conditioner brand usage by black adults, by gender, January-September 2004
-
- Figure 29: Frequency of conditioner usage by black adults, mean summary, by gender, January-September 2004
- Hair styling product brands used
-
- Figure 30: Hair styling products brand usage by black adults, by gender, January-September 2004
-
- Figure 31: Frequency of hair styling product usage by black adults, by gender, January-September 2004
- Home permanent/relaxer brands used
-
- Figure 32: Home permanent or relaxers brand usage by black adults, by gender, January-September 2004
-
- Figure 33: Frequency of home permanent or relaxer usage by black adults, mean summary, by gender, January-September 2004
- Hair color brands used
-
- Figure 34: Hair coloring product brand usage by black adults, January-September 2004
- How black haircare products are purchased
-
- Figure 35: How haircare products are purchased by black adults, agree summary, May 2005
-
- Figure 36: How haircare products are purchased by black adults, by gender, May 2005
-
- Figure 37: How haircare products are purchased by black adults, by age, May 2005
-
- Figure 38: How haircare products are purchased by black adults, by household income, May 2005
- Where haircare products are purchased
-
- Figure 39: Where haircare products are purchased by black women, May 2005
- Considerations when buying haircare products
-
- Figure 40: Factors taken into consideration when buying haircare products by black women, May 2005
- Monthly expenditures on haircare
-
- Figure 41: Monthly expenditures for haircare by black women, May 2005
- How often hair is done professionally
-
- Figure 42: How often hair is professionally done by black women, May 2005
- Summary
Future & Forecast
-
- Future trends
- Growing black population
-
- Figure 43: Black female population projections, by age, 2005-10
- Not for women only
- Black haircare and the Hispanic market
- The importance of research and development
- Natural-sounding ingredients may be more important than truly natural products
- Market forecast
- Overview
-
- Figure 44: Forecast of retail sales of black haircare products, at current and constant prices, 2004-09
- Figure 45: Graph: Forecast trends in sales of black haircare, at current and constant prices, 2004-09
- Forecast factors
- New product introduction and innovation
- Marketing to men
- Price competition from mass merchandisers
Appendix: Trade Associations
Appendix: New Product Briefs
-
- Bronner Brothers: Mayonnaise & Honey Hair Strengthening Conditioner
- Pro-Line International: Soft & Beautiful Botanicals Exfoliating Treatment Shampoo
- Colomer USA: African Pride Dream Kids Soothing Braid Spray
- Procter & Gamble: Pantene Relaxed & Natural Color Radiance Shampoo & Conditioner
- Spartan Brands: Cornrow Magic Cornrow Creme
- Lustrasilk: Moisture Max Hair Relaxer Kit
- Pro-Line International: Motions Salon Herbals Setting and Styling Lotion with Primrose
- Silk Elements: Silk Elements Revive & Restore Oil Moisturizing Hair Lotion
- Spartan Brands: Spartan Smooth Wave Holding Cream
Back to top